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Why This Instagram Algorithm Update Changes How Discovery Works

Plus: Trend Watch: The Year of Analog

What’s In This Email

  • Why This Instagram Algorithm Update Changes How Discovery Works

  • Notable Holiday Gift Guide

  • Trend Watch: The Year of Analog

  • Notable Spotlight: Jonas Brothers in Montreal

  • Notable Plug 🔌

✍️ TAKE NOTE

Why This Instagram Algorithm Update Changes How Discovery Works

Instagram is finally cracking open the black box. After years of users guessing why certain videos dominate their Reels feed, the platform is handing over some real control. With a new feature that lets you see and tweak the interests shaping your recommendations, Instagram is essentially letting you co-edit your algorithm. Less random chaos, more intentional scrolling. For anyone who lives online, builds community, or works in social, this is a subtle but meaningful shift in how power flows between platform and user.

Key Takeaways:

  • You can now see the topics Instagram thinks define you and adjust them directly to influence what shows up in Reels.

  • Want more design content and fewer dance trends? You can dial that in, or mute topics that feel played out.

  • This moves Reels from passive consumption toward active curation, something power users have been asking for years.

  • For creators and brands, it signals a more interest driven ecosystem where relevance may matter more than chasing trends.

  • It also reflects pressure on social platforms to be more transparent as users grow savvier and less tolerant of algorithm fatigue.

Why It Matters:

For social-savvy users, this is about more than a nicer feed. It’s a shift toward agency. If Instagram follows through, feeds could feel less manipulative and more aligned with who people actually are, not just what keeps them hooked the longest. For creators, marketers, and anyone building a presence online, understanding and adapting to this new layer of control could shape what gets seen next.

2025 Notable Gift Guide: The Only Entrepreneur-Approved Holiday Guide You Need This December

A Sneak Peek at This Year’s Notable Gift Guide

Productivity & Work-Anywhere Essentials
Designed for founders moving between home, cafés, coworking spaces, and travel.

Comfort, Focus & Daily Workflow Boosters
Small comforts that make long workdays easier.

Dressing the Part
For founders who like comfort without sacrificing style.

Creativity & Idea Capture
For entrepreneurs who think best off-screen.

Self-Care, Wellness & Recharge
Because burnout is real, and rest is productive.

Why It Matters

Entrepreneurs spend most of the year building for others. The best holiday gifts recognize that effort and support their well-being, not just their output. Whether it’s a charger that saves the day, a notebook that captures a big idea, or a spa day that forces a pause, thoughtful gifts show respect for how hard they work. This guide isn’t about buying more. It’s about buying better.

🌐 AROUND THE INTERWEBS

Is the world moving in a way of nostalgia? Here’s why analog might be the biggest upcoming trend of 2026.

Watch the video below.
Instagram Reel

🔦 NOTABLE SPOTLIGHT 🔦

Jonas Brothers in Montreal

Catch the Jonas Brothers in concert in Montreal this coming week on December 17th.

🔌  NOTABLE PLUG

🎙️ Get Into It: Bananas! Comedians Kurt Braunohler and Scotty Landes dive into the weirdest news stories with a rotating lineup of hilarious guests—perfect for absurd humor. Listen on Apple Podcasts and Spotify.

🌍 Notable Destinations: Vancouver to Tokyo ($654 1047 ) Dates: Jan 23-30 , 2026. Click here to see the link for this flight.

🗒️ Notable Hires: Social Media Manager @ DECEIM

🧠 Today We Learned: Hybrid workers save an average of 72 minutes per day by avoiding full commutes.

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ABOUT NOTABLE
Notable Life is Canada for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.