What’s In This Email

• Startup Crossroads: When to Push Ahead or Walk Away

• SEO in 2024: What Google's Algorithm Changes Mean for Your Business

• Workplace Habits by Generation

• Notable Spotlight: Open Mic Mondays

• Notable Plug 🔌

✍️ TAKE NOTE

Why Millennials Are Saying ‘No Thanks’ to Boomer Heirlooms

This generation of Baby boomers in Canada are set to transfer a historic amount of wealth—both financial and material— to their millennial heirs. Which presents all challenges all in itself. While much of the attention is paid to the monetary aspects of this $1 trillion inheritance, no one is talking about the the "stuff transfer" of collectibles, furniture, and heirlooms. With differing values and priorities, millennials are definitely struggling to reconcile their parents' sentimental items with their own lifestyle preferences and space constraints.

Key Takeaways

1. Boomers’ Heirlooms Aren't Always Wanted: Millennials are often reluctant to accept inherited fine china, furniture, or collectibles, favoring practicality and functionality over sentimentality.

2. A Growing Need for Professional Help: Downsizing services and estate sale organizers have seen booming demand as families navigate the emotional and logistical burdens of sorting through decades of possessions.

3. The Rise of Estate Sales: Rising living costs have made estate sales an attractive alternative to retail shopping, with tools, vintage jewelry, and practical items in demand. However, fine furniture and "brown" cabinets struggle to find buyers.

4. The Cost of Avoidance: Storage units, a common solution for unwanted items, come with high recurring costs. Many millennials delay decisions about inherited possessions, leading to prolonged financial and emotional burdens.

5. Swedish Death Cleaning Offers a Solution: Decluttering while still alive, sharing sentimental items along with their stories, helps families appreciate heirlooms without unnecessary accumulation.

Why it matters: The intergenerational wealth and "stuff" transfer highlight the evolving relationship between material possessions and meaning. Millennials are redefining what inheritance looks like by focusing on quality over quantity and value over sentiment. This shift reflects broader cultural and economic changes, encouraging thoughtful curation of what truly matters.

Read the full article.

SEO in 2024: What Google's Algorithm Changes Mean for Your Business

Entrepreneurs face constant shifts as platforms like Google and Facebook update policies and algorithms. Success demands a diversified, multi-channel strategy to prevent over-reliance on any single platform. Building and owning customer data, such as through email marketing, strengthens resilience. Engaging channels like podcasts and innovative platforms like Clubhouse enhance authentic customer relationships.

Key Takeaways:

1. Diversify Your Marketing Channels
   Sole reliance on a single platform, like Google Ads or Facebook, increases vulnerability to algorithm changes. Successful marketers balance organic SEO, social media, email marketing, paid ads, and emerging platforms.

2. Own Your Customer Relationships
   Platforms can change, but a strong customer database, especially via email lists, ensures you maintain control over your audience and direct communication.

3. Agility is Crucial
   Algorithm updates demand quick adjustments to strategies. Staying informed and flexible helps you pivot without losing momentum.

4. Invest in Authentic Engagement
   Build trust through human connection and genuine interactions, whether via podcasts, community platforms, or personalized content. This keeps audiences engaged even as algorithms shift.

5. Explore Untapped Platforms
   Innovate with newer channels like Clubhouse or niche networks to diversify audience engagement and reduce over-reliance on dominant players.

Why it matters: Navigating platform updates requires a proactive and balanced marketing approach centered on ownership, diversification, and customer connection.

Read the full article.

champagnecruz

View more on Instagram

Open Mic Mondays

Winner of the 2024 Best of Toronto Open Mic. Join in for a chance to perform with local artists , and local legends.

Learn More.

🔌  NOTABLE PLUG

🎙️ Get Into It: That Relationship Show. Couples experts Naomi Rather and Deborah Curtis offer advice on improving relationships. Each episode provides strategies to enhance emotional connection and navigate common relationship hurdles. Listen on Apple or Spotify.​​

📄 Notable Hires: Social & Community Manager @ Trusscore (Full-time, Toronto)

🎓 Hope This Helps: Helium 10, an AI assistant app for those looking to sell on Amazon through their FBA program.

🌍 Notable Destinations: Toronto to Tampa ($169 360) Dates: January 14-24, 2025. Click on this link to see the flight.

🧠 Today We Learned: When a crow dies, other crows gather to investigate about what has happened.

We want to get to know you more! Take our community survey at your convenience. We appreciate you taking the time to help make Notable amazing!

Beyond Notable Daily
_________________

Editorial
Contact our editor

Advertising
Contact our team

Marketing Services
Contact our agency

ABOUT NOTABLE
Notable Life is Canada for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.