- Notable Daily
- Posts
- Why 2025 Was the Turning Point for AI in Canadian Tech
Why 2025 Was the Turning Point for AI in Canadian Tech
Plus: Notable Daily Holiday Announcement
What’s In This Email
Why 2025 Was the Turning Point for AI in Canadian Tech
Sound On: How All Access Pass by Freixenet Canada Is Turning Live Music Moments Into Celebrations
Notable Daily Holiday Announcement
Is The Great Millennial Career Crisis Happening Now?
Notable Spotlight: AGO Holiday Afternoon Tea
Notable Plug 🔌
✍️ TAKE NOTE
Why 2025 Was the Turning Point for AI in Canadian Tech
2025 went down as the year Canadian startups truly embraced artificial intelligence at their core. After years of AI buzz and experimental pilots, founders across sectors — from health tech to fintech and B2B software — shifted from dabbling in AI to building AI-first products and business models. Rather than being an add-on, AI became the foundation of new offerings, reshaping how ventures are funded, built and scaled across the ecosystem.
Key Takeaways:
Canadian founders moved past the phase of merely using AI to actively architecting their products around it, embedding machine learning and generative tools into core value propositions.
Investors responded with renewed interest, increasingly evaluating startups on their ability to leverage AI meaningfully rather than just superficially. This influenced deal flow, term sheets and pitch narratives.
Real-world use cases — from automated workflows and intelligent customer experiences to AI-driven analytics and prediction tools — pulled AI into operational roles, not just marketing language.
WalkMe, Ada, BenchSci, and other notable Canadian AI-centric companies illustrated that local talent and innovation could compete on the global stage when AI was treated as a strategic advantage, not just a shiny add-on.
The shift created talent demand, with founders and execs prioritizing hybrid AI expertise and recruiting teams that could navigate both product design and responsible AI deployment.
Why It Matters:
For founders, operators and investors, this moment marked a maturity milestone in the Canadian tech landscape. AI stopped being a buzzword and became a default lens through which startups are conceived, validated and funded. Companies that embraced AI-first approaches started unlocking new efficiencies, product differentiation and investor interest. As the narrative shifts from “if AI” to “how AI,” Canada’s innovation ecosystem is positioning itself not as a follower, but as a builder shaping next-generation products and business models.
Sound On: How All Access Pass by Freixenet Canada Is Turning Live Music Moments Into Celebrations
Live music has a way of turning ordinary nights into unforgettable memories, and that spirit is at the heart of All Access Pass by Freixenet Canada. Built for fans who love the rush of being in the crowd, singing along, and sharing the moment with friends, the series brings people closer to the concerts and artists they care about most. Through nationwide giveaways, Freixenet transformed everyday weeks into something electric, offering fans the chance to experience live music in a way that feels spontaneous, joyful, and worth celebrating.
At its core, All Access Pass is about access to premium experiences and celebration. Music lovers across Canada had the opportunity to score tickets to see major artists like Sabrina Carpenter, Shawn Mendes, Jonas Brothers, and Benson Boone live. Each giveaway created the possibility of a core memory, reinforcing Freixenet’s belief that the best moments are the ones we experience together.
Key Takeaways:
All Access Pass connected fans to some of the biggest live music moments of the year through nationwide concert ticket giveaways.
The series reflects Freixenet’s long-standing connection to celebration, heritage, and shared experiences.
By tapping into music and culture, the campaign brought the brand into moments that feel authentic and emotionally resonant.
The giveaways turned live shows into something more than events, making them feel personal, exciting, and community-driven.
Why It Matters:
Freixenet has been celebrating meaningful moments for more than a century, and All Access Pass shows how that legacy continues to evolve. Known globally for its craftsmanship and iconic black bottle, Freixenet’s sparkling wines, especially its Cava and the signature Cordon Negro, are synonymous with marking moments big and small. Crisp, refreshing, and effortlessly celebratory, Cordon Negro Cava is often at the centre of gatherings, dinners, and nights out, making it a natural companion to a campaign rooted in music, connection, and shared joy. All Access Pass extends that feeling beyond the glass, pairing the pop of Cava with the energy of live concerts and reminding us that celebration does not have to be reserved for milestones.
Follow Along:
To stay in the loop on upcoming giveaways, concert moments, and all things sparkling, follow @notablelife and @freixenetca on Instagram and never miss your chance at an All Access experience.
Funded By:
Article Funded by the European Union.
HOLIDAY ANNOUNCEMENT
Dear Valued Readers,
The Notable Daily will be paused for a short holiday break from December 25th to January 4th.
🌐 AROUND THE INTERWEBS
If 2025 was the year of anything, it was definitely the year of AI as well as the uncovering of the great millennial career crisis. Here’s why.
🔦 NOTABLE SPOTLIGHT 🔦
Festive Brunch at TONO
Blending Japanese precision with Peruvian warmth, brunch is reimagined through Akira Back’s signature lens with a specialty limited time menu.
🔌 NOTABLE PLUG
🎙️ Get Into It: Bananas! Comedians Kurt Braunohler and Scotty Landes dive into the weirdest news stories with a rotating lineup of hilarious guests—perfect for absurd humor. Listen on Apple Podcasts and Spotify.
🌍 Notable Destinations: Toronto to Fort Lauderdale ($140 437 ) Dates: Jan 26-Feb 3 , 2026. Click here to see the link for this flight.
🗒️ Notable Hires: Senior Manager, Marketing & Creative Strategy @ The Notable Group
🧠 Today We Learned: There’s a giant cloud of alcohol in space, large enough to make trillions of beers.
We want to get to know you more! Take our community survey at your convenience. We appreciate you taking the time to help make Notable amazing!
Beyond Notable Daily
_________________
Editorial
Contact our editor
Advertising
Contact our team
Marketing Services
Contact our agency
ABOUT NOTABLE
Notable Life is Canada for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.
Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.