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What’s on Your Bookshelf? These 3 Reads Helped Me Earn More and Work Smarter
Plus: Checked Bag Fees Are Rising—Here’s What That Means for Your Next Trip

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What’s on Your Bookshelf? These 3 Reads Helped Me Earn More and Work Smarter
Checked Bag Fees Are Rising—Here’s What That Means for Your Next Trip
Notable Spotlight: Audiofest 2025 in Montreal
Notable Plug 🔌
✍️ TAKE NOTE
What’s on Your Bookshelf? These 3 Reads Helped Me Earn More and Work Smarter
In a recent article, entrepreneur Nicole Bernard shared three impactful books that significantly influenced her personal and professional growth, leading her to surpass the six-figure income mark. Interestingly, these books aren't traditional business manuals but delve into personal development and resilience, highlighting the profound connection between mental fortitude and entrepreneurial success.
Key Takeaways:
1. Can't Hurt Me by David Goggins
Overview: This memoir chronicles Goggins's journey from a challenging upbringing to becoming a Navy SEAL and ultra-endurance athlete. His story emphasizes pushing beyond perceived limits and harnessing mental strength.
Impact: Bernard credits this book with reshaping her understanding of personal capabilities, inspiring her to tackle challenges head-on in both life and business.
2. Never Finished by David Goggins
Overview: A continuation of Goggins's first book, this installment delves deeper into his philosophy of relentless self-improvement and resilience.
Impact: The book reinforced Bernard's commitment to personal growth, motivating her to persist through obstacles and maintain a disciplined approach to her entrepreneurial endeavors.
3. Living with a SEAL by Jesse Itzler
Overview: Entrepreneur Jesse Itzler recounts his experience of inviting Navy SEAL David Goggins to live with him for a month, undergoing rigorous physical and mental training.
Impact: This narrative highlighted the value of stepping out of one's comfort zone, encouraging Bernard to embrace discomfort as a pathway to growth and success.
Why It Matters:
Bernard's experience underscores the profound influence of personal development on professional achievements. By focusing on mental and physical resilience, entrepreneurs can unlock new levels of performance, adaptability, and success. These books serve as powerful reminders that overcoming internal challenges is often the first step toward external accomplishments.
Checked Bag Fees Are Rising—Here’s What That Means for Your Next Trip

In recent years, both U.S. and Canadian airlines have revised their baggage fee structures, impacting travelers' costs and packing strategies. Notably, Air Canada and WestJet have implemented significant changes to their baggage policies in response to economic pressures and industry trends.
Key Changes Across Airlines:
1. Air Canada:
Carry-On Baggage Fees: Effective January 3, 2025, Air Canada introduced a $35 fee for the first carry-on bag for Economy Basic fare passengers on flights within North America and to sun destinations. Passengers are still permitted one personal item, such as a purse or laptop bag, at no charge.
Checked Baggage Fees: For Economy Basic fares purchased on or after January 21, 2025, traveling between Canada/the U.S. and countries in Asia and the South Pacific, the checked baggage fees per direction are $75 for the first bag and $100 for the second bag.
Seat Selection Fees: Starting January 21, 2025, Economy Basic passengers will no longer have the option to choose their seat for free during check-in. Any seat changes after automatic assignments at check-in will incur an unspecified charge.
2. WestJet:
Checked Baggage Fees: As of June 4, 2024, WestJet updated its checked baggage fees. For UltraBasic fares within Canada and the U.S., the first checked bag costs $45-$54 when prepaid, increasing to $55-$65 at self-serve check-in, and $65-$77 at airport check-in. The second checked bag costs $65-$77 when prepaid, with higher fees at check-in.
Carry-On Baggage Policy: WestJet has aligned its carry-on baggage size regulations with most commercial airlines to simplify the flying experience for passengers. The new measurements of accepted hand luggage are 53 cm x 23 cm x 38 cm, including wheels and handles. This change, effective May 6, aims to increase stowage capacity and improve cabin comfort.
Implications for Travelers:
Increased Travel Costs: With the introduction of carry-on and checked baggage fees by airlines like Air Canada and WestJet, travelers should anticipate higher overall travel expenses.
Strategic Packing: To minimize costs, consider packing lighter to fit all essentials into a personal item or smaller carry-on bag, adhering to airline size and weight restrictions.
Prepayment Benefits: Take advantage of airlines that offer discounts for prepaying baggage fees online, reducing the financial impact at the airport.
Credit Card Perks: Explore airline-branded credit cards that offer complimentary checked bags as a benefit, potentially offsetting annual fees with baggage savings.
Stay Informed: Regularly review airline baggage policies before booking, as fees and regulations can change, affecting travel budgets and packing plans.
Why It Matters:
The trend of increasing baggage fees among Canadian airlines underscores the importance for travelers to stay informed and adapt to evolving airline policies. By understanding these changes, passengers can make cost-effective decisions, optimize their packing strategies, and maintain a seamless travel experience despite the shifting landscape of airline fees.
🌐 AROUND THE INTERWEBS
Are you a fan of Whisky but sad about the recent changes & looming unavailability of US spirits due to tarriffs and trade issues? Take a look at Refined Society’s picks & list! Check out the breakdown on their IG or Read the full article here.
🔦 NOTABLE SPOTLIGHT 🔦
Audiofest 2025

Celebrating its 36th edition this year, Montreal Audiofest remains the must-attend event for audiophiles.
🔌 NOTABLE PLUG
🎙️ Get Into It: Smart Passive Income. Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources, and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Listen on Apple Podcasts or Spotify.
📄 Notable Hires: Creative Strategist @ DMoose (Full-time, Canada)
🎓 Hope This Helps: Craiyon AI, is an art generator that creates unique images from text prompts. It uses machine learning to generate new images that don't exist in the training data.
🌍 Notable Destinations: Toronto to Vancouver ($186 340) Dates: Apr 26 - May 3, 2025. Click on this link to see the flight.
🧠 Today We Learned: Navy Bean Soup Has Been On The Menu of the Senate Dining Room Every Day Since 1903.
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