Wednesday, February 28th

✈️ Discount Airline Lynx Air Shuts Down

What’s In This Email

  • Will flying in Canada ever be affordable? Lynx Air shuts down

  • Tyler Perry puts a hold on studio expansion due to AI

  • Open AI CEO shares some of the first glimpses of Sora

  • Monica Lewinsky is the face of Reformations “Vote” campaign

  • Notable Spotlight: Dr. Ruth Gottesman’s Historic $1 Billion Donation

  • Notable Plug 🔌 

✍️ TAKE NOTE

✈️ Discount Airline Lynx Air Shuts Down, Leaving Passengers Scrambling for Refunds

Calling all budget travellers! Buckle up for some unfortunate news. Canadian discount airline Lynx Air has officially grounded its fleet, leaving many passengers stranded and scrambling for refunds. Launched in April 2022, Lynx Air promised affordable travel options, but due to financial difficulties, the airline has been forced to shut down its operations.

Key takeaways:

  • Lynx Air, a budget airline in Canada, has ceased operations due to financial struggles.

  • Passengers are advised to contact their credit card companies for refunds on cancelled flights.

  • The airline's closure highlights the challenges faced by discount airlines in Canada, including high operating costs and a limited domestic travel market.

Why this matters:

This situation serves as a reminder of the importance of understanding airline refund policies and researching travel options before booking, especially with newer or smaller carriers. Additionally, it sheds light on the ongoing struggle for affordable travel options within the Canadian market, which can be especially frustrating for young Canadians looking to explore the world on a budget.

🎥 Hollywood Icon Tyler Perry Puts Expansion Plans on Hold Fearing AI’s Impact on Jobs: “A major game-changer”

Famed filmmaker Tyler Perry is hitting the brakes on a massive $800 million studio expansion due to concerns about the rapid advancements in Artificial Intelligence, particularly OpenAI's text-to-video model Sora.

Perry, known for his dedication to creating opportunities within the entertainment industry, worries that AI will displace many jobs, impacting everything from set design and construction to acting and editing. He urges the industry to come together and address these potential consequences.

Key takeaways:

  • Hitting the pause button: Perry has thrown a wrench into his plans for an $800 million studio expansion, citing concerns about the rapid development of Artificial Intelligence, specifically OpenAI's text-to-video model Sora.

  • AI: A double-edged sword: While Perry acknowledges the potential benefits of AI in streamlining production costs, his primary concern lies with its potential to disrupt the industry through widespread job displacement. He fears that the technology could eliminate various roles, impacting everyone from set designers and construction workers to actors and editors.

  • A call for unity: Perry isn't simply raising the alarm; he's urging the entire entertainment industry to come together and address the potential consequences of AI head-on. He emphasizes the need for collaboration in finding solutions to protect the livelihoods of countless individuals whose careers depend on traditional filmmaking methods.

Why this matters:

This news raises crucial questions about the future of work in the entertainment industry and beyond. Perry's story serves as a stark reminder of the potential job losses that may occur due to AI advancements. This situation highlights the need for proactive discussions and potential solutions to address the human impact of technological progress.

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 🌐 AROUND THE INTERWEBS  

When Tyler Perry was asked about why he opted to halt his expansion project on his film studios, he raised his concerns over AI stating, “All of that is currently and indefinitely on hold because of Sora and what I’m seeing. I had gotten word over the last year or so that this was coming, but I had no idea until I saw recently the demonstrations of what it’s able to do. It’s shocking to me.”

Here’s a glimpse of where Open AI is with its Sora technology, so we can only imagine where it will be in a few short years.

See the video below.

Monica Lewinsky is the face of Reformations new work wear campaign, and we are all gagged! 🫨 No pun intended.

This is an excellent example of how brands are realizing they need to lean into strong brand storytelling as we move to a cookie-less era where it’s becoming increasingly harder to drive the same results as the past using paid ads.

There was a time when no brand wanted to associate with Monica, but time heals all wounds, and as the creator, Emily states, “Monica is reclaiming her storyline.”

The Reformation team stated Monica was the natural choice for this campaign as she has been doing the work of empowering women for years. The campaign is in partnership with vote.org as a way to encourage young people to vote.

See the video below.
@emilycarmeli

#greenscreen monica lewinsky for reformation! I havent been this happy about a brand marketing opportuntiy in a long time ❤️ #reformation ... See more

🔦 NOTABLE SPOTLIGHT 🔦

Try not to cry; watch below.

@nbcnewyork

Students currently enrolled for a fourth year at the Albert Einstein College of Medicine will receive a reimbursement for their spring sem... See more

Students currently enrolled for a fourth year at the Albert Einstein College of Medicine will receive a reimbursement for their spring semester tuition. In August, all students will receive free tuition for years moving forward.

🔌  NOTABLE PLUG

🎙️ Get Into It: Hard Fork podcast. “Hard Fork” is a show about the future that’s already here. Each week, journalists Kevin Roose and Casey Newton explore and make sense of the latest in the rapidly changing world of tech. Listen to this podcast in New York Times Audio, our new iOS app for news subscribers. Listen on Apple or Spotify.

📄 Notable Hires: Senior Brand Director @ Corby Spirit & Wine (hybrid, Toronto)

🎓 Hope This Helps: Viddyoze. Create incredible videos for your business or brand in minutes with the most powerful video creator on the planet.

🌍 Notable Destinations: Toronto to Las Vegas ($204 - $375) 
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🧠 Today We Learned: Water has a density anomaly: Up to 4°C, its density actually increases. Warmer water is denser, which makes it go down. That's why ice forms at the top of lakes, which insulates the rest of the water body, thereby protecting the aquatic life during harsh winters.

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Notable Life is Canada's hub for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.