Wednesday, December 13th

Mastering LinkedIn by Owning Your Niche

What’s In This Email

  • Master LinkedIn by drilling down on your niche

  • Stretch your holiday dollars with smart spending

  • Harvard Business Review wants to give you a cheat code to life

  • Looking for a new show to binge watch?

  • Notable Spotlight: Kensington Market Winter Solstice Festival

  • Notable Plug πŸ”Œ

✍️ TAKE NOTE

πŸ” Mastering LinkedIn: The Power of Niche in Elevating Your Professional Presence πŸ’‘πŸŒ

Photo by Airam Dato-on

In the bustling world of LinkedIn, with over 950 million members, standing out is crucial. Here's why carving out your niche is the key to unlocking your full potential on this platform:

The Essence of an Industry Niche:

  • An industry niche is more than a sector; it's where your unique skills and knowledge meet the market's specific needs.

  • Specializing in a niche sets you apart as a thought leader, allowing you to address the detailed needs of a targeted audience.

Why Niche Matters on LinkedIn:

  • Stand Out in the Crowd: A niche helps you establish a distinct professional identity among millions of users.

  • Build Authority: Specializing in a specific area enhances your credibility and positions you as an expert.

  • Quality Connections: Focusing on a niche helps you engage with like-minded professionals, fostering deeper, more meaningful interactions.

Top Industry Niches on LinkedIn:

  • LinkedIn's top ten industries cover a broad spectrum, but the magic lies in diving deeper into specific topics within these fields.

  • For example, focusing on a niche like the circular economy can significantly enhance your impact on sustainability.

The Importance of Finding Your Niche:

  • Maximize Impact: A well-defined niche helps you make a significant impact on the platform.

  • Build a Strong Network: By aligning with specific topics, you attract a network that shares your passion and values.

  • Enhance Professional Growth: Regular contributions within your niche solidify your position as a go-to resource and thought leader.

Navigating LinkedIn with Your Niche:

  • Embrace your niche as a strategy to thrive on LinkedIn, not just for personal branding.

  • Commit to curating content and engaging within your niche to build a community that resonates with your expertise.

The side effects include Transforming your LinkedIn experience from just another profile into a dynamic platform for growth, connection and thought leadership. πŸš€πŸŒŸπŸ‘₯

πŸŽ„ Smart Holiday Spending: Stretch Your Dollar with Savvy Strategies πŸ’³βœ¨

Photo by Polina Tankilevitch

The holiday season, with its festive cheer and gift-giving, can be magical but also challenging for the wallet. Lifestyle expert Afiya Francisco shares her top tips for making your holiday budget stretch further:

1. Leverage Rewards Programs:

  • Cash Back on Everyday Purchases: Use reward cards for daily shopping, like groceries and gas, to accumulate cash back.

  • Holiday Shopping with Rewards: Apply the same strategy to earn cash back or points on your purchases during the holidays.

2. Avion Rewards Program:

  • Earn While You Shop: Avion Rewards, open to all Canadians, offers cash back at over 2,400 major stores, including popular brands in various categories.

  • ShopPlus Feature: This online shopping companion helps you find deals and earn up to 40% cash back seamlessly while shopping online.

3. Smart Credit Card Use:

  • Rewards-Based Credit Cards: Choose cards that reward you for regular spending like gas and groceries.

  • Financial Responsibility: Pay off your balance monthly to avoid debt. Setting reminders can help you stay on track.

4. Plan and Research for Gifts:

  • Listen for Gift Ideas: Pay attention to loved ones' hints throughout the year and note them down.

  • Shop Off-Season Sales: Look for deals throughout the year, especially during off-season sales, but buy intentionally.

  • Avoid Impulse Buying: Resist the temptation to buy just because of a discount.

5. Explore Second-Hand Options:

  • Thrift and Consignment Stores: Check out second-hand options for potential savings.

  • Earn Cash Back on Used Items: Programs like Avion Rewards may offer cash back even on second-hand purchases.

Francisco's approach transforms holiday shopping from a last-minute rush to a well-planned, budget-friendly experience. By strategically using rewards programs, credit cards, and savvy shopping tactics, you can enjoy the holiday season without breaking the bank. πŸ›οΈπŸŽπŸŒŸ

 πŸŒ AROUND THE INTERWEBS  

Harvard Business Review published an article, Use Strategic Thinking to Create the Life You Want. The article goes pretty in-depth and covers the different areas of life satisfaction, relationships, spirituality, work, interests, etc. You can also download their β€œMy Life Strategy” worksheet to nail down the changes to your life required to meet your goals.

We love accountability. β™₯️

See video below
@guacandpico

even if you ignore 90% of this the worksheet exercise is 100% worth doing #selfimprovement #confidence #happiness #relationship #over30 #b... See more

Looking something new to keep you up way past your bedtime?
Check out these binge-worthy shows on Netflix, thank us later.

See video below
@cinema.joe

#fyp #foryou #movies

πŸ”¦ NOTABLE SPOTLIGHT πŸ”¦

The Kensington Market Winter Solstice Festival started in 1988 and was originally named the Kensington Market Festival of Lights. The event was initiated by Ida Carnivali, artistic director of the Kensington Carnival Arts Society. Ida’s artistic vision for the festival was influenced by the Commedia Dell Arte, clowns, street performances, large-scale community-based and professional theatrical productions in the neighbourhood, and various other outdoor environments.

Celebrate the return of light in Kensington Market on December 21st, starting at 6 PM at the intersection of Augusta Ave. and Oxford St.

πŸ”Œ  NOTABLE PLUG

πŸŽ™οΈ Get Into It: Solve This Murder podcast. Play along with Bill as he collects clues and interviews suspects to solve original whodunit murder mysteries! Listen on Apple or Spotify.

πŸ“„ Notable Hires: Associate Director, Client Service @ Saatchi & Saatchi (on-site, Toronto)

πŸŽ“ Hope This Helps: Osum. Get instant access to detailed research, SWOT analysis, buyer personas, growth opportunities and more for any product or business at the push of a button so that you can focus more on strategy and execution.

🧠 Today We Learned: Although it's commonly believed that we can feel stares, studies on the Psychic Staring Effect have repeatedly produced results no better than random chance.

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ABOUT NOTABLE
Notable Life is Canada's hub for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.