What’s In This Email

• 5 Gen Z stats marketers need to know 🧠

• A practical guide to emojis 🤌

• The Simpsons predict our future again

• Doug Ford is in the hot seat 🔥

• Notable spotlight: Toronto Waterfront Festival

• Notable plug 🔌

✍️ TAKE NOTE

5 Gen Z Stats That Have Marketers Rethinking Old Practices.

With Gen Z being the second-fastest growing population of all generations in Canada, it’s essential for marketers to understand their digital habits. Here are five statistics every marketer should know about Generation Z.

Key Takeaways

• In 2023, over 50% of Gen Zers made an ‘in-app’ purchase via mobile phone.

• 84% of consumers said their favourite brand is tailored to their individualism.

• As Gen Z watches privacy scandal after privacy scandal, 70% emphasize data privacy policies to maintain brand loyalty.

• 74% are open to sharing their hobbies or interests with brands in exchange for superior and customized customer experiences

• Over 50% were interested in a loyalty program (think Starbucks Rewards).

When 😊 is 👍. A Practical Guide to Emojis.

Over 10 billion emojis are used daily, roughly 7️⃣ million shared every 60 seconds. With that many emojis floating around the 🌎, one may think any and every opportunity is perfect for an emoji drop. In reality, emojis take some thought - especially from a brand.

Key Takeaways

• Emojis and marketing go 🤝. It makes a brand more relatable, helps consumers build a stronger relationship with brands, and can draw attention to text.

• There are tons of ways to incorporate emojis into your marketing. Whether connecting a brand image to an emoji - like when Taco Bell petitioned for more 🌮 - or creating custom emoji hashtags on X (formerly Twitter.)

• Seems easy? Wrong. Time and place is 🔑 . On top of that, it’s crucial to consider the linguistic context of emojis, as different connotations can be associated with emojis in different countries, cultures, or generations. For example, the 🍆. A vegetable for some, while NSFW for others. 👀

The Toronto Waterfront Festival

(formerly Redpath Waterfront Festival)

September 16th - 17th
7 Queens Quay East

More Information.

🔌  NOTABLE PLUG

🎙 Get Into It: Vivian Tu, aka Your Rich BFF, is getting up close and personal about the good, bad, and ugly of how money impacts our lives. Instead of your traditional boring business podcast, Networth and Chill covers financial topics related to YOUR ACTUAL LIFE, all while feeling like a conversation with your best friend. Listen on Apple or Spotify.

📄 Notable Hires: CRM & Retention Marketing Coordinator @ Knix

🎓 Hope This Helps: Erin McGoff shares the perfect answer to one of the most repetative interview questions, “Why should we hire you?”

🧠 Today We Learned: Jenny from the Silicon Valley? Google Images was literally created after Jennifer Lopez wore that infamous dress at the 2000 Grammys. So many people were searching for her outfit the search engine added an imagine function.

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ABOUT NOTABLE
Notable Life is Canada's premier hub for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 44,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.