Wednesday, August 21st

🔥 Burning Man Tickets Struggle to Sell Out for the First Time Since 2011

What’s In This Email

  • Burning Man tickets struggle to sell out for the first time since 2011

  • How Lauren Chew’s cookies made $3 million in revenue

  • CIBC Square Elevated Park

  • The best solo dates in Toronto

  • Notable Spotlight: Founder Summer Soirée

  • Notable Plug 🔌

✍️ TAKE NOTE

Burning Man Tickets Struggle to Sell Out for the First Time Since 2011 – Here's Why

For the first time since 2011, Burning Man has not sold out ahead of its August 25 kickoff, marking a significant shift in the festival's long-standing popularity. Several factors, including recent bad weather and economic challenges, seem to impact ticket sales, leaving attendees and businesses feeling the pinch.

Key Takeaways

  • Weather Woes: The extreme heat of 2022 and the heavy rains of 2023 have deterred many potential "Burners" from attending this year, contributing to slower ticket sales.

  • Economic Factors: With tickets priced at $575, plus additional costs, many are cutting back on spending amid ongoing inflation, leading to a surplus of available tickets.

  • Last-Minute Deals: Burning Man organizers are hosting an "OMG Ticket Sale," offering last-minute tickets without the usual pre-registration, and resale sites are seeing tickets listed for half their original price.

  • Demographic Shifts: The festival has seen a rise in higher-income attendees over recent years, but even wealthier individuals are beginning to curb spending, further affecting sales.

  • Impact on Businesses: Retailers like San Francisco’s Kimono Dave, which typically sees a significant sales boost during the festival season, also notice slower-than-usual sales.

Why this matters: If you’ve ever wanted to experience the creativity and culture of Burning Man, now might be the perfect time. With tickets still available at discounted rates, seize the opportunity to join this unique event before it’s too late.


From Side Hustle to Sweet Success: How Lauren Chew's Love+Chew Cookies Made $3 Million in Revenue

Lauren Chew, founder and CEO of Love+Chew, transformed her passion for baking into a thriving business, scaling her plant-based cookie brand from a side hustle to a $3 million success story in 2023. With a focus on using whole foods and avoiding unhealthy additives, Lauren has made her mark in the competitive food industry, all while learning the ropes of entrepreneurship on the go.

Key Takeaways

  • Inspiration and Start: Lauren's journey began with her love for baking and a commitment to a plant-based lifestyle, leading her to create cookies sweetened with dates and bound with chia seeds.

  • Challenges: Navigating the complexities of the American food distribution system and dealing with low margins were significant hurdles, especially with the challenges of shorter shelf-life products.

  • Growth and Success: The business saw consistent revenue during the COVID-19 pandemic, with products now available in major retailers like Whole Foods, Sprouts, and select Costco stores.

  • Learning and Motivation: Lauren emphasizes continuous learning and passion as key drivers behind her success, highlighting the importance of having a strong "why" for starting a business.

  • Advice for Aspiring Entrepreneurs: Lauren encourages others to start small and stay committed, stressing that passion and purpose are essential to overcoming challenges and achieving long-term success.

Why this matters: Inspired by Lauren's journey? Start your own side hustle today by committing just an hour a day or week to your passion project. Remember, it's your "why" that will keep you going through the tough times—so make it count!


Read the full article here.

🌐 AROUND THE INTERWEBS

Take a walk through one of Toronto’s hidden gems.

📍 CIBC Square Elevated Park.

Click the video below.
@ontarioroadtripping

Full video with 22 hidden gems on my YouTube #toronto #torontodowntown #torontohiddengems #ontario #ontariohiddengems #cibcsquareelevatedp... See more

Your introverted bestie has created a series of Toronto solo dates.

Check out all the fun things you can do solo!

See the video below.
@joelleanello

Toronto Solo date 13/50 has me in Markham making my own cutie custom pink chocolate bar. So fun! #thingstodointoronto #torontoactivities #... See more

🔦 NOTABLE SPOTLIGHT 🔦

Founder Summer Soirée, Hosted by MaRS & Decelerator w. Rob Kenedi

Thursday, August 22nd | 6 pm - 8 pm

Reel for reference only.

🔌 NOTABLE PLUG

🎙️ Get Into It: Deep Questions with Cal Newport podcast. On this show, he answers questions and shares case studies from his readers on all topics relevant to the quest to live and work deeply in an increasingly shallow world.  The show was a hit, accumulating over 7,000,000 downloads in its first two years, and continuing to grow ever since. Listen on Apple or Spotify.

📄 Notable Hires: Human Resources Manager @ Michael Kors (on-site, Montréal)

🎓 Hope This Helps: MBox AI meet. Turn Google Meet into a memory powerhouse, where every word is captured and distilled into powerful insights.

🌍 Notable Destinations: Montréal to Germany ($1156 - $1650) during 🍻 Oktoberfest 🍻 Dates: September 21 - October 1. Click on this link to see the deal.

🧠 Today We Learned: A man was discovered to be unknowingly missing 90% of his brain, yet he was living a normal life.

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