What’s In This Email

• Top marketing gurus share the top trends for 2024

• Breast Cancer Genes: Should you get tested?

• The Bank of Canada set to announce interest rates

• Lenny Kravitz pumping iron in leather

• Notable Spotlight: Café x Bica

• Notable Plug 🔌 

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Marketing Gurus Spill the Tea: Top Trends You Need to Know

Ever wonder what the brightest marketing minds are thinking? Look no further! Here's a breakdown of insights from the MENA Power List featuring 23 marketing leaders in the Middle East:

• Futureproof Your Strategy: Staying ahead of the curve is key. These CEOs emphasize planning for industry changes and keeping up with trends.

• Metrics Matter, But Choose Wisely: Don't just measure anything - focus on what truly matters for your business. The right data will guide your marketing decisions.

• Embrace Cultural Shifts: The world (and your customers) are constantly evolving. Understanding these trends and adapting your approach is crucial.

• Think Global, Act Local: Even small businesses can benefit from a global mindset. Today's consumers compare products and services across borders, so focus on offering something unique and high-quality.

• AI: Friend, Not Foe: Don't fear AI - leverage it! Marketing leaders see AI as a tool to automate tasks and free up time for creative thinking.

• Invest in Talent: Your team is your greatest asset. Marketing leaders prioritize attracting and retaining top talent to drive success.

• Creativity is King (or Queen): Great ideas require hard work, not just a lucky "Aha!" moment. Push boundaries and explore new ways of doing things.

• Gen Z and Millennials: A New Breed of Workers: These generations are purpose-driven and value work-life balance. To attract and retain them, promote diversity, inclusion, and flexibility.

• Focus on the Entire Funnel: Don't just chase short-term sales. Balance your marketing efforts to build brand trust and loyalty in the long run.

Why this matters: This generation is entering a competitive job market. Understanding the latest marketing trends and how to leverage technology will give you an edge. These insights can also be applied to your own side hustles or entrepreneurial endeavours!

Bonus Fun Fact: Forget boring LinkedIn! Millennial CEOs surprisingly favour Instagram and TikTok for social media, highlighting the importance of understanding your target audience for effective marketing.

Read the full article here.

Breast Cancer Genes: Should You Get Tested?

Breast cancer is the most common cancer affecting women globally. While advances in treatment are happening all the time, early detection remains crucial for a positive outcome. One way to take charge of your breast health is to understand your own risk factors. This includes factors like family history, lifestyle choices, and even genetics.

Today, we're going to delve into the role of genes specifically and how understanding your genetic makeup can empower you to make informed decisions about your health.

Key Takeaways

• BRCA1 and BRCA2 genes: Mutations in these genes significantly increase your risk of breast cancer, but not everyone with them will develop the disease.

• Other genes: CHEK2, CDH1, PALB2, PTEN, and TP53 can also raise your risk.

• Genetic testing: A blood or saliva test can reveal mutations, but insurance coverage varies.

• Testing considerations: It's recommended if you have a strong family history, ancestry, or certain personal cancers, but not routinely for everyone.

Why this matters: Early detection is key in fighting breast cancer. Knowing your risk through genetic testing can help you and your doctor create a personalized plan for prevention and early intervention.

Read the full article here.

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@lennykravitz

Thank God for today! Grateful. Never been better. There are no shortcuts so seize your day. It is all possible. Love! #Human

Cafe x Bica

Change the way you think about coffee.

@catrionasmart

Cafe x Brica is the cutest little coffee shop located at 160 Pears Ave, Designers Walk, Toronto. There’s a working zone and a laptop free ... See more

Closed Mondays
160 Pears Ave. Unit 100, Toronto, ON M5R 1S9

🔌  NOTABLE PLUG

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🧠 Today We Learned: Cold temperatures weaken nasal immunity, making us more vulnerable to viruses. A mere 5°C drop in nasal tissue temperature reduces immune response by nearly half.

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Notable Life is Canada for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.