What’s In This Email

• Virtual influencers fizzle despite chokehold AI has on industry

• Bumble tackles no-shows and ghosting

• Toronto adds four Bib Gourmand Michelin-designated restaurants

• Good Friends Market is coming

• Notable spotlight: Omi Woods

• Notable plug 🔌

✍️ TAKE NOTE

Why Virtual Influencers Have Died Off Despite The AI Boom That Has a Chokehold on The Industry

The rise of artificial intelligence has brought about a myriad of tools and capabilities in the advertising industry. Yet, the once-promising realm of virtual influencers seems to have lost its lustre. Despite their early buzz, these computer-generated social media personas have declined in popularity among brands and advertisers, now veering towards other emerging technologies.

Key Takeaways

• Initial Hype:

  • Virtual influencers like Lil Miquela had once caught the advertising industry's eye, landing big brand contracts with Prada, Pacsun, and Calvin Klein.

• Decline:

  • Their appeal has dwindled as brands seek authenticity, which these AI personas lack.

• Shift in Focus:

  • The industry is now more interested in other AI applications like chatbots.

• Global Perspective:

  • While losing traction in the West, some regions show growing interest in AI-driven virtual influencers.

• Future Outlook:

  • A potential resurgence might occur alongside Web3 immersive experiences as AI tech becomes more accessible.

Why This Matters

In a world where authenticity reigns supreme, the allure of virtual influencers has seemingly dimmed. Initially heralded as the futuristic face of influencer marketing, these digital personas have found themselves overshadowed by the genuine connection human influencers share with their audiences. As the industry pivots towards more authentic engagements and explores other facets of emerging tech, the era of virtual influencers serves as a reflective pause, nudging marketers to evaluate the real versus the virtual in the quest for meaningful consumer interactions.

Bumble Tackles No-Shows for IRL Dates With its Updated Community Guidelines

Bumble, the popular dating app, is stepping up its efforts to ensure a respectful online and offline community. The updated community guidelines now address the issue of ghosting and no-shows for in-person meetups, marking a significant move to curb such disrespectful behaviours. Here are the new guidelines:

Guidelines

• Addressing No-shows:

  • Bumble's updated guidelines discourage users from failing to show up for pre-arranged meetups.

• Classifying Ghosting as Bullying:

  • Ghosting and no-showing for in-person meetings are now categorized as bullying and abusive conduct.

• Victim Blaming Outlawed:

  • The guidelines outlaw victim blaming across Bumble, Badoo, and Bumble For Friends.

• Ban on Doxxing:

  • Clarified language related to the platform's ban on doxxing, with potential actions against off-platform illicit activities.

• Prohibition of Bots:

  • The use of bots to artificially influence connections or engagement is prohibited.

• Ban on Adult Content Promotion:

  • A blanket ban on promoting adult content in profiles, including advertising or selling adult sexual content.

• Continuous Updates:

  • Automated safeguards are in place to tackle guideline violations, with over 8.2 million accounts blocked this year.

Why This Matters

Bumble's latest community guidelines reflect a proactive approach to fostering a respectful and safe environment for its users. The platform sets a precedent in the online dating industry by addressing ghosting and no-shows for in-person meetups. Moreover, banning victim blaming and banning bots and adult content promotion further emphasize Bumble's commitment to creating a respectful and authentic user experience.

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Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.