What’s In This Email

• What does it take to build a cult brand?

• Late-stage social media has entered the chat

• Netflix reality casting call

• Alberta’s breathtaking views

• Notable spotlight: Niagara Grape & Wine Festival

• Notable plug

✍️ TAKE NOTE

What Does it Take to Create a Cult Brand?

Why do some brands seem to have the “it factor” while others fizzle? From Barbie's resurgence to Apple's unwavering fanbase, it's all about tapping into deep cultural themes and offering a lifestyle, not just a product. Let’s examine the magic behind brands that have achieved cult status

Key Takeaways

• Cult brands tap into a "resonant cultural theme" and offer "identity benefits, " providing a sense of community and meaning beyond the product.

• Cult brands have significant economic impacts. For instance, Apple's stock has contributed to the US stock market's 2023 gains, and Taylor Swift's 2023 Eras Tour is expected to generate billions for local economies.

• The collector economy also benefits from cult brands, with products like the Louis Vuitton x Nike Air Force 1 sneaker designed by Virgil Abloh listed for auction at high prices. Or the Magic The Gathering One Ring, Lord of The Rings collaboration on a special pack release.

• Achieving cult status in today's economy requires brands to offer more than just products; they need to promise a lifestyle, community, and self-improvement.

Late-Stage Social Media Has Entered The Chat

Are you starting to feel like a lot of brands are beginning to sound the same on social media? In a race to hit KPIs, brands have started to blur the lines between chasing virality and staying true to their identity. While some brands nail it with the clapbacks and cheeky comments, others... well, not so much.

Key Takeaways

• Brands increasingly adopt a humorous and "online" persona on social media platforms, aiming to connect with younger audiences.

• One driving factor could be attributed to the pay-to-play social model, forcing brands to find alternative ways to garner attention.

• The key to success is authenticity, relevancy, and timeliness while understanding the platform's culture.

• The risk is that brands can alienate their audience if they appear insincere or out of touch.

• Despite the challenges, the potential rewards of increased engagement and brand loyalty make the strategy appealing to many marketers.

Niagara Grape & Wine Festival

Canada’s largest wine festival

September 8th - 10th

Buy passes here.

🔌  NOTABLE PLUG

🎙 Get Into It: How to Talk to Anyone 92 Little Tricks for Big Success in Relationships. Listen on Audible.

📄 Notable Hires: Marketing Director, Global Brand Marketing @ Mattel

🎓 Hope This Helps: 5 Social Media Side Hustles, Make Extra Money in Your Spare Time by Later on YouTube.

🧠 Today We Learned: Freelancers originally referred to self-employed, sword-wielding mercenaries: literally “free lancers.”

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Notable Life is Canada's premier hub for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 44,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct their research or seek professional advice to make fully informed decisions. This email may contain sponsored content.