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The Free Playbook Behind Millions in Off-Amazon Revenue

Most eCommerce brands running external traffic aren't scaling — they're just spending.

Wrong channels, no real attribution, and at the end of the month, still no clear answer to the only question that matters: what actually moved your BSR?

The brands getting it right aren't necessarily spending more. They've just stopped guessing. They know which channels pull weight on Amazon listings, which ones look good in a dashboard but bleed budget, and why creator traffic consistently outperforms paid social on ROI when it's set up correctly.

Levanta put together a free playbook breaking down 7 proven external traffic strategies. Inside you'll see how top brands are driving millions in off-Amazon revenue and why most channels underdeliver when brands don't know what to look for before they start spending.

If you're serious about growing outside of PPC, this is worth 5 minutes.

Grab the FREE playbook

What’s In This Email

• To EV Or Not To EV, That Is The Question

• iPhone Air Review: Apple’s Most Beautiful Flop

• An Evening at Lyla

• Notable Plug 🔌

✍️ TAKE NOTE

To EV Or Not To EV, That Is The Question

Three days ago, I picked up my second EV–Sorry, BEV. B for battery. When I took delivery of my first, a Tesla Model X, in 2018, “EV” was a sufficient descriptor. Electric Vehicle. Easy. Now, we must wrap our heads around PHEV, EREV, HEV, NEV, FCEV….. WTFEV. The confusion extends throughout the EV market as a whole. On one hand, Tesla is printing money and making Elon Musk the richest guy in the world (recently, on my morning commute, I counted seven Teslas stopped at the red light with me). On the other hand, you have EV startups, such as Fisker, going out of business, while legacy automotive brands like Ford and GM are delaying or completely cancelling major EV projects.

Read the full article here.

🌐 iPhone Air Review: Apple’s Most Beautiful Flop

Ten months in, Apple’s thinnest iPhone yet has quietly become its biggest commercial disappointment in years. Here’s what real users are saying—and whether the iPhone Air is actually worth buying in 2026, even amidst price drops and special offers.

When the iPhone Air launched in September 2025, it was pitched as Apple’s most daring design pivot since the iPhone X. Ten months later, the ultra-thin iPhone has lost its spark — and consumers are finally getting honest about the specs, the experience, and whether the price tag actually matches the value.

Feedback on the iPhone Air is deeply polarized. Fans adore the design and simplicity. Critics say the overall user experience doesn’t justify the retail price. So we combed through Reddit threads, long-term reviews, and Canadian carrier promos to find out what real iPhone Air users are actually saying.

Read the full article here.

Tucked away in Toronto's vibrant Queen West neighbourhood, Lyla Toronto is redefining Mediterranean dining with an experience that's as beautiful as it is delicious. Blending coastal Mediterranean flavours with modern culinary influences, Lyla offers a menu centred around fresh, seasonal ingredients, shareable plates, handcrafted cocktails, and elevated hospitality—making it the perfect destination for everything from leisurely lunches to unforgettable date nights.

Beyond the menu, Lyla's warm, design-forward atmosphere invites guests to slow down and savour every moment. From its stylish dining room to its lush patio, every detail has been thoughtfully curated to create an escape in the heart of the city. Signature offerings like the raw bar, handmade pastas, premium seafood, and expertly crafted cocktails have quickly made it one of Toronto's standout dining destinations. Whether you're celebrating a special occasion or simply looking for your next favourite restaurant, Lyla delivers an effortlessly sophisticated experience that lingers long after the last bite.

🔌 NOTABLE PLUG

🌍 Notable Destinations: Toronto to London Dates: September 2nd - September 9th, 2026. Click here to see the link for this flight.

🗒️ Notable Hires: Digital Marketing Specialist, IBX Services.

🧠 Today We Learned: The longest YouTube video is over 24,000 hours long (yes, literally years).

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ABOUT NOTABLE
Notable Life is Canada for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.