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The GTM bets that shouldn't have worked, and did

One grew revenue 50x after half his team quit over the strategy. One brought in 50K signups in a single day with no paid budget. One generated 100M+ views from a stunt that took 50 hours to conceive. One asked every prospect to demo the product themselves instead of demoing it for them.

None of them followed the safe playbook. They treated GTM like an experiment, moved before they had proof, and made bets most founders would never get approved.

HubSpot for Startups documented all 6 stories in the free Bold Bets Playbook. The risks they took, why it was risky, and what it returned.

Read the free Bold Bets Playbook

What’s In This Email

• Tim Hortons Hiring 10,000 Locals! Great news?

• Ferrari’s New Look: Can Its DNA Survive the New EV?

• Frexienet All Access Pass Giveaway

• Notable Plug 🔌

✍️ TAKE NOTE

Tim Hortons Hiring 10,000 Locals! Great news?

Tim Hortons recently announced it’s stepping back from its dependency on temporary foreign workers and committing to hire 10,000 new Canadian team members this summer. The hires will support natural turnover and growth across the system, including 80 new restaurant openings across Canada this year and 400 renovations — all backed by a $400 million national investment.

It’s a big, splashy, feel-good announcement. But the biggest question is: why now?

Read the full article here.

🌐 Ferrari’s New Look: Can Its DNA Survive the New EV?

If a third-party firm designs the look and the powertrain is electric, is it still a Ferrari—or just a $640,000 badge?

The newest member of the Maranello family is right at the center of a massive existential debate. Its radical new aesthetic and architecture have raised major red flags across the automotive world, leaving Ferrari die-hard purists completely outraged and asking a fundamental question: Where does brand identity end and pure marketing begin?

We are talking about the newly revealed Ferrari Luce (meaning “light” in Italian). It is Maranello’s first-ever fully electric, five-seat vehicle. Designed by Apple product designers Jony Ive and Marc Newson through their firm LoveFrom, the Luce completely ditches Ferrari’s iconic curves for a super-simple, ultra-minimalist style..

Read the full article here.

Let’s pop some Cava and Cheers To Life! ✨🍾

Freixenet All Access Pass is bringing the ultimate summer concert giveaway, featuring none other than global superstar Rosalía.

Just like Rosalía, Freixenet #Cava is bold, vibrant, and impossible to ignore. Crafted in Spain, #Cava is made for unforgettable celebrations, spontaneous summer nights, and moments worth toasting.

This contest series reflects Freixenet's motto - Cheers To Life. A constant celebration with roots dating back more than a century, Freixenet is the world's leading producer of #Cava. Freixenet’s signature black bottle has become a symbol of marking meaningful memories, milestones, and celebrations. All Access Pass continues to bring that spirit to life by pairing the brand's celebratory nature with the energy of live music experiences.

With the help of Frexixenet, Toronto fans have the chance to experience the magic of Rosalía, live.

There’s no better way to kick off summer in the city than with an unforgettable concert, great friends, and a chilled bottle of Freixenet #Cava in hand. Crisp, refreshing, and made to celebrate life’s best moments, #Cava is the perfect plus-one for summer nights that turn into memories.

Enter now for your chance to win exclusive tickets to see Rosalía in Toronto as part of the Freixenet All Access Pass concert series. Sip some #Cava, sing your heart out, and celebrate summer the Freixenet way.

Enter the giveaway HERE.

This is one sparkling summer experience you won’t want to miss.

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ABOUT NOTABLE
Notable Life is Canada for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.