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TikTok Wants to Be Your New Go-To for Local Recommendations
Plus: How to Maintain Your Superstar Status at Work
Notable Daily
April 16, 2025
What’s In This Email
TikTok Wants to Be Your New Go-To for Local Recommendations
Your Best Dating Advice
How to Maintain Your Superstar Status at Work
Notable Spotlight: Canadian Pet Expo
Notable Plug 🔌
✍️ TAKE NOTE
TikTok Wants to Be Your New Go-To for Local Recommendations
TikTok is testing a new feature that lets users view location reviews directly within the app—no Google Maps required. When a video is tagged with a specific place, users may now see a new “Reviews” tab in the comments section, showcasing star ratings, written feedback, and even user-uploaded photos.
This addition is part of TikTok’s broader push to expand its in-app search functionality and become more than just a platform for entertainment. The feature builds on other, recent search-focused updates like keyword-based ads and image recognition tools. For now, it’s being tested on select videos and locations, with no confirmed date for a full rollout.
Key Takeaways:
1. TikTok Wants to Be a Discovery Engine
The reviews tab is a strategic move toward making TikTok a one-stop shop for finding not just content—but real-world recommendations.
2. Search Is the New Battleground
With this feature, TikTok is moving squarely into Google’s territory by blending short-form content with location-based insights.
3. Still in Testing, But Potentially Game-Changing
Although it's not yet available platform-wide, this small feature could change how users explore cities, plan outings, or choose where to eat—especially among younger users.
Why It Matters:
TikTok isn’t just for entertainment anymore—it’s becoming a tool for search, discovery, and decision-making. By embedding reviews directly into content, the app is redefining how users find and evaluate local experiences. If this feature rolls out widely, it could shake up how people engage with traditional review platforms and mark a big shift in the future of digital travel and lifestyle discovery.
🌐 AROUND THE INTERWEBS
What’s the best dating advice you’ve ever received? It might just be this.
How long does it take you to build superstar status at work? How about when you change jobs?
🔦 NOTABLE SPOTLIGHT 🔦
Canadian Pet Expo
The Canadian Pet Expo is an absolute pet-friendly family event. Whether your family member is a furry, feathery, or scaley friend, we can’t wait to meet them!
🔌 NOTABLE PLUG
🎙️ Get Into It: Good Hang with Amy Poehler. Join host Amy Poehler as she chats with celebrities and interesting individuals, offering a blend of humor and insightful conversations. Listen on Apple Podcasts or Spotify.
📄 Notable Hires: Senior Manager, Experiences @ Wasserman (Full-time, Canada)
🎓 Hope This Helps: Craiyon AI, is an art generator that creates unique images from text prompts. It uses machine learning to generate new images that don't exist in the training data.
🌍 Notable Destinations: Toronto to Rome ($648 1118) Dates: Sept 15 - 23 2025. Click here to see the link for this flight.
🧠 Today We Learned: The earliest ancient Egyptian restaurant served only grains, wildfowl, and onions.
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Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.