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TikTok’s U.S. Ban Delay and What It Means for Canadian Creators
Plus: Why You Shouldn’t Use Exercise as Your Destress From Work
Notable Daily
April 08, 2025
What’s In This Email
TikTok’s U.S. Ban Delay and What It Means for Canadian Creators
Balancing Energy in The Workplace
Why You Shouldn’t Use Exercise as Your Destressor From Work
Notable Spotlight: J Balvin in Toronto
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✍️ TAKE NOTE
TikTok’s Temporary Reprieve in the U.S.—And What It Means for Canadian Creators
TikTok’s future in the U.S. is once again in limbo, but for now, it’s been granted a temporary lifeline. After being removed from the Apple and Google app stores earlier this year due to mounting legal pressure and national security concerns, the app is now back—thanks to another 75-day delay issued by an executive order from US President Trump.
The catch? This delay only pushes the problem down the road. ByteDance, TikTok’s Chinese parent company, still faces a looming legal deadline to sell the app’s U.S. operations or face a full ban. While negotiations are underway and potential buyers are being discussed, the uncertainty has left creators, businesses, and tech companies around the world—including in Canada—wondering what comes next.
For Canadians who have built audiences, brands, and businesses on TikTok, the situation unfolding south of the border is more than just headline drama—it could reshape the platform’s functionality, visibility, and even long-term accessibility.
Key Takeaways for Canadian Creators & Entrepreneurs:
1. Short-Term Stability, Long-Term Uncertainty
For now, TikTok remains operational, and there’s no change in the way Canadian users access the app. But if a sale doesn’t go through and a ban takes effect in the U.S., creators may see fewer U.S. viewers, lower engagement, or altered algorithm behaviour.
2. Monetization and Reach Could Take a Hit
Canadian creators who depend on brand deals, affiliate links, or TikTok’s monetization tools may be affected if the U.S. user base becomes fragmented or reduced. U.S.-based brands may also begin to scale back influencer campaigns tied to TikTok until the situation stabilizes.
3. Businesses Should Prepare to Diversify
For Canadian entrepreneurs who use TikTok for product launches, storytelling, or content marketing, this is a moment to consider diversifying across platforms. Instagram Reels, YouTube Shorts, and even Pinterest are seeing renewed traction—and could help fill the gap if TikTok becomes less stable.
4. The Tech & Policy Connection Is Real
This situation highlights how global politics and tech regulation can have direct consequences for creators. It’s no longer just about learning the algorithm—it's also about understanding the legal and political forces that shape the digital spaces we rely on.
Why It Matters: TikTok’s 75-day delay may seem like a U.S.-only issue, but it’s very much a global one. For Canadian creators, it’s a critical reminder that relying on a single platform—no matter how big or effective—is risky. Whether you're building a brand, telling stories, or growing an audience, the smartest move right now is to stay agile. Pay attention. Plan ahead. And don’t be afraid to explore new channels for your voice, your business, and your content.
Because while TikTok may be safe for now, the future of your creative work shouldn’t hang in the balance.
🌐 AROUND THE INTERWEBS
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🔦 NOTABLE SPOTLIGHT 🔦
J Balvin in Toronto
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🧠 Today We Learned: The Beastie Boys credited their band being "kickstarted" with funds they got after suing British Airways because they used their song without permission and were forced to pay the band $40K.
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Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.