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What’s In This Email

• Federal Government taps into influencers to connect with Canadians

• Netflix launching massive entertainment complex

• SummerSeries in Trillium Park is back

• When is the best time to travel to…

• Notable Spotlight: Project T-Dot by Ajani Charles

• Notable Plug 🔌 

✍️ TAKE NOTE

Federal Government Taps Influencers to Connect with Canadians

In an era where social media reigns supreme, the Canadian federal government is turning to influencers to spread their message, treating them to exclusive budget previews akin to limited-edition sneaker drops.

Key Takeaways

• Influencer Spending: Over the past three years, the federal government has invested $1.7 million in influencer marketing campaigns, promoting diverse initiatives from health resources to cultural events like ice carving competitions and the Canadian film industry.

• Creative Campaigns: Influencers have been engaged in unique promotions, such as staycations in Saskatoon and campaigns for Export Development Canada featuring Dragon’s Den stars Michele Romanow and Nicolas Duvernois.

• Effective Outreach: Nearly a quarter of Canadians use social media as a primary news source, making influencer partnerships a powerful tool to reach and engage younger audiences through trusted and familiar personalities.

• Global Trend: Canada joins countries like the US, the UK, and Singapore in leveraging influencers to combat disinformation and disseminate important information, with initiatives such as the White House briefing influencers on critical issues like the war in Ukraine.

Why This Matters: This strategy highlights the evolving landscape of communication and the increasing influence of social media in shaping public opinion. Understanding how governments are adapting to these changes can provide insights into the future of information dissemination and the growing role of influencers in our daily lives.


Read the full article here.

Netflix to Launch Massive Entertainment Complexes in 2025

Netflix is set to open two enormous in-person experience venues in 2025, creating a new way for fans to engage with their favourite shows through shopping, dining, and interactive activities.

Key Takeaways

• Locations and Size: The first two Netflix House venues will open in King of Prussia, PA, and Dallas, each occupying over 100,000 square feet in former department store locations.

• Experiential Activities: These venues will feature experiences tied to popular Netflix franchises like “Bridgerton,” “Stranger Things,” and “Squid Game,” offering immersive activities such as dancing on a “Bridgerton” set or competing in “Squid Game” challenges.

• Retail and Dining: Visitors can enjoy themed food and drink offerings inspired by Netflix shows and shop for exclusive merchandise, including items like the iconic Hellfire Club T-shirt from “Stranger Things.”

• Marketing Focus: While not intended to become a major new business segment, Netflix House aims to serve as a marketing tool to enhance fan engagement and support the streaming service.

Why This Matters: This development underscores the growing trend of blending digital entertainment with real-life experiences. Netflix House offers a unique opportunity to step into the worlds of your favourite shows, making the magic of streaming tangible. This initiative highlights how brands innovate to create deeper connections with their audiences, providing memorable and interactive experiences beyond the screen.

Read the full article here.

Relax About Retirement

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Ajani Charles Pays Homage to Toronto’s Hip-Hop Community in Monumental Art Installation at Billy Bishop Airport

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🔌  NOTABLE PLUG

🎙️ Get Into It: This American Life podcast. Each week we choose a theme. Then anything can happen. This American Life is true stories that unfold like little movies for radio. Personal stories with funny moments, big feelings, and surprising plot twists. Newsy stories that try to capture what it’s like to be alive right now. It’s the world's most popular weekly podcast, winner of the first-ever Pulitzer Prize for a radio show or podcast. Listen on Apple or Spotify.

📄 Notable Hires: Senior Manager, Media Relations @ Rogers (hybrid, Toronto)

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🌍 Notable Destinations: Toronto to Bora Bora ($2315 - $2750) Dates: September 14 - September 22. Click on this link to see the deal.

🧠 Today We Learned: there's a popular belief that successful startups are usually founded by young guys in their early 20s like Mark Zuckerberg. The average age of a successful startup founder is actually 45.

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Notable Life is Canada for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.