What’s In This Email

• Building an audience is tougher than ever - Here’s how to do it anyway

• Mastering the art of the pitch deck

• Tap Phong kitchen dreams

• Bodega Henriette Brunch

• Notable Spotlight: Slowhand Sourdough Pizza

• Notable Plug 🔌

✍️ TAKE NOTE

Building an Audience Is Tougher Than Ever — Here’s How to Do It Anyway

Growing an audience on social media used to be a breeze, but times have changed. If you’ve found yourself struggling to build a following, you’re not alone. Here’s what’s different and how you can still succeed.

Key Takeaways

• Marketers Ruin Everything: Over-saturation of the same tactics leads to audience fatigue. People are overwhelmed by constant CTAs and repetitive content.

• Social Media Is Crowded: More users don’t necessarily mean more visibility. With everyone vying for attention, standing out is harder than ever.

• Outdated Growth Strategies: The world has moved on from the pandemic, but many growth strategies haven’t. People are no longer glued to their screens like before.

• Organic Reach Is Declining: Social media platforms are pushing for ad spending, reducing the organic reach of posts.

• AI Commoditized Content: The rise of AI-generated content has filled feeds with repetitive and low-quality posts, making it harder for genuine content to shine.

How to Stand Out:

• Take a Stand: Polarization can be powerful. Clearly define what you stand for and against to create content that resonates emotionally with your audience.

• Use Self-Promotion Wisely: Mix promotional content sparingly with value-driven posts to keep your audience engaged without overwhelming them.

• Leverage Partnerships: Collaborate with other brands and peers to tap into new audiences and expand your reach.

• Diversify Channels: Don’t rely solely on one platform. Mention your main channel in interviews, on podcasts, and in your content across all platforms.

• Consider Paid Ads: Even a small budget for ads can significantly boost your visibility and audience growth.

• Join Non-Peer Groups: Engage with communities outside your niche to find new followers who may need your expertise.

Why this matters: In today’s crowded digital landscape, building a strong, engaged audience requires more than just consistency. It’s about being strategic, leveraging partnerships, and standing out with authentic content. The rules have changed, but with the right approach, you can still carve out your space and grow a loyal following.


Read the full article here.

Mastering the Art of the Pitch Deck: What Really Matters

Creating a compelling pitch deck is about more than just checking boxes; it's about capturing the essence of your startup and exciting potential investors. After over a decade of working with startups, I’ve identified some key strategies that truly make a difference.

Key Takeaways

• Simplify Your Pitch: Use techniques like the Shrinking Pitch to distill your idea down to its core essence. Start broad, then narrow it down to a single word that encapsulates your business.

• Focus on the Jockey, the Horse, and the Track: Ensure your pitch highlights three critical aspects: the strength of your team (the Jockey), the appeal of your product (the Horse), and the attractiveness of your market (the Track).

• Build Credibility: Credibility is crucial. Incorporate evidence of your startup’s trustworthiness across your pitch deck, whether it’s strong past exits, impressive partnerships, or early traction with key customers.

Why this matters: A pitch deck that only looks good on paper won't necessarily lead to funding. It’s the substance behind the slides—showing that your idea is feasible, your team is capable, and your market is promising—that gets investors to buy in. By focusing on simplicity, key strengths, and credibility, you can craft a pitch that resonates and secures the funding your startup needs.

Read the full article here.

@frostednfueled

take yourself on a little adventure to tap phong and thank me later🤪 #toronto #hiddengems

@dinkbalshin

Toronto Hidden Gem: Bodega Henriette #toronto #torontoeats #torontofood #torontofoodie #torontolife #danforth #leslieville #torontoeastend... See more

Slowhand Sourdough Pizza

@tryittoronto

Have you guys been here yet?? #toronto #toronotofood #foodie #torontofoodie #bestpizza #pizza #foodtok #torontoinfluencer #placestoeat #restaurant

99 Pape Ave.

🔌 NOTABLE PLUG

🎙️ Get Into It: Everything Everywhere Daily podcast. Everything Everywhere Daily is a daily podcast for Intellectually Curious People. Host Gary Arndt tells the stories of interesting people, places, and things from around the world and throughout history. Gary is an accomplished world traveler, travel photographer, and polymath. Topics covered include history, science, mathematics, anthropology, archeology, geography, and culture. Listen on Apple or Spotify.

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🎓 Hope This Helps: Ohboiler. Transform your best ideas into reusable templates faster than you can hit copy-paste.

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🧠 Today We Learned: in 2011, a 29-year-old Australian bartender found an ATM glitch that allowed him to withdraw way beyond his balance. In a bender that lasted four-and-half months, he managed to spend around $1.6 million of the bank’s money.

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ABOUT NOTABLE
Notable Life is Canada for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.