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• Think Like a Marketer, Not a Publicist: The Founder’s Guide to ROI-Driven PR

• Oprah on Gen Z & Their Financial Struggle

• Notable Spotlight: Tyler The Creator in Toronto

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Think Like a Marketer, Not a Publicist: The Founder’s Guide to ROI-Driven PR

In a landscape crowded with startups, noise, and next-big-things, public relations is often one of the first tools entrepreneurs turn to for credibility. But here’s the problem: most businesses spend money on PR without a clear plan, measurable outcomes, or the right partners. They chase headlines instead of results, and the return is often… silence.

The truth? Great PR is less about splashy media hits and more about business alignment. Whether you're announcing a funding round, launching a new product, or trying to elevate your brand presence, your PR investment needs to be treated with the same rigor as any other growth strategy. That means clear goals, niche expertise, tangible ROI, and a mix of earned and owned media that supports long-term momentum.

If you’re a founder or marketing lead trying to get more value from your PR budget—or if you’ve been burned in the past—this article is your playbook for doing things differently.

Key Takeaways

1. Define clear goals upfront
Get specific about what you want from PR: media coverage, investor attention, product credibility, or executive thought leadership. Clear goals = better focus and stronger ROI.

2. Start small and scale with proof
Test the waters with a short-term campaign or project before committing to a large retainer. Let real results inform how much more you invest.

3. Track what moves the needle
Don’t just count headlines. Measure PR like you would paid ads—look at traffic, leads, conversions, email signups, and inbound interest.

4. Hire specialists who know your space
PR isn’t one-size-fits-all. If you're in tech, retail, wellness, or AI, find a team that already speaks your language and knows the outlets that matter.

5. Pair earned media with owned content
Media coverage is powerful, but it works best when backed by your own storytelling channels: newsletters, social posts, founder blogs, and brand videos.

Why It Matters: PR done right can unlock partnerships, talent, investor trust, and customer loyalty. But when it’s done without intention, it becomes a money pit. In today’s market—especially with budgets under pressure—founders and marketing teams need to ask more of their PR.

The solution isn’t to spend more. It’s to spend smarter.

Read the full article.

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Tyler The Creator in Concert

Tyler Gregory Okonma, known professionally as Tyler, the Creator, is an American rapper, singer, songwriter, and record producer.

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