- Notable Daily
- Posts
- The Smart Glasses Surge: Meta and Ray-Ban Are Leading the Charge
The Smart Glasses Surge: Meta and Ray-Ban Are Leading the Charge
Plus: Is Niche-ing Down Hurting You?
What’s In This Email
The Smart Glasses Surge: Meta and Ray-Ban Are Leading the Charge
Is Niche-ing Down Hurting You?
Notable Spotlight: Laufey x Suki Waterhouse
Notable Plug 🔌
✍️ TAKE NOTE
The Smart Glasses Surge: Meta and Ray-Ban Are Leading the Charge
Think your toughest setbacks are only a setback? In the right hands they can become your most powerful storytelling tool. This article shows how entrepreneurs can turn personal adversity into a PR advantage—by mining pivotal moments from life and weaving them into narratives that earn media attention, build credibility, and make audiences care. Instead of hiding the scars, you use them to show who you are, what you’ve overcome, and what drives you—turning emotional resonance into business momentum.
Key Takeaways:
Find Your Origin Story: Dig past credentials and data to uncover the defining events—loss, crisis, turning points—that shaped your mission.
Distill It Into a Core Positioning Statement: Craft a brief narrative that captures who you are, why you do this work, and who you serve.
Weave It Into Your Pitch: Use the story not as the lead, but as proof of your unique qualification after delivering the facts and hook.
Spread It Strategically: Ensure your origin story is embedded in your website, social media, press releases, bios, and speaking engagements.
Refine Over Time: As your business evolves, revisit and update the narrative to reflect new lessons, growth, or shifts.
Why It Matters:
In a crowded market, credentials and metrics only get you so far—people connect with humans. By turning adversity into authentic narrative, founders can cut through the noise and become more memorable, trustworthy, and “media-worthy.” When done well, it becomes a tool for authority, brand differentiation, and purpose-driven marketing.
🌐 AROUND THE INTERWEBS
Is niche-ing down actually hurting your creativity and success? This creator breaks down our favourite artists and what makes them unique.
🔦 NOTABLE SPOTLIGHT 🔦
Laufey in Toronto
Catch the artist live on October 20 at Scotiabank Arena.
🔌 NOTABLE PLUG
🎙️ Get Into It: The Worst Idea of All Time. Two comedians watch the same terrible movie every week for a year—and riff on it. Completely absurd, deeply hilarious, and strangely addictive. Listen on Apple Podcasts and Spotify.
📄 Notable Hires: Director, Partnerships @ Toronto Tempo (Full-time, Canada)
🌍 Notable Destinations: Toronto to Miami ($151 457 ) Dates: Jan 15-22, 2025. Click here to see the link for this flight.
🧠 Today We Learned: Humans are most likely to be born in September. It’s the most common birth month globally.
We want to get to know you more! Take our community survey at your convenience. We appreciate you taking the time to help make Notable amazing!
Beyond Notable Daily
_________________
Editorial
Contact our editor
Advertising
Contact our team
Marketing Services
Contact our agency
ABOUT NOTABLE
Notable Life is Canada for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.
Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.