The Ozempic Era & the Business of Weight Loss

Plus: Some Like It at the Mirvish Recap

February 13, 2026

What’s In This Email

  • The Ozempic Era & the Business of Weight Loss

  • Some Like It at the Mirvish .. A Must See!

  • Notable Spotlight: Boost Your Freelance Pipeline with a Smarter LinkedIn Presence

  • Notable Plug 🔌

✍️ TAKE NOTE

The Ozempic Era & the Business of Weight Loss

If you treat your LinkedIn profile like a static resume you won’t get far. According to the article, freelancers who think of LinkedIn as a strategic inbound engine rather than a digital CV start attracting more meaningful leads and inquiries. The piece breaks down practical ways to make your presence clearer, more compelling, and more discoverable so potential clients reach out to you instead of the other way around.

Optimize your frontline real estate
Your profile photo, banner, featured section, and bio should work together to tell a clear story about who you serve and what outcomes you deliver. This clarity makes it easier for clients to decide you’re worth reaching out to.

Showcase value not titles
Don’t just list services. Use your featured section for links to work samples, testimonials, booking pages, and use your posts and newsletter to demonstrate expertise before clients ever contact you.

Be social with intent
Engage beyond posting. Comment thoughtfully on posts from ideal clients or decision makers and ask for native LinkedIn testimonials. That social activity increases visibility and starts conversations in the right places.

Why It Matters
Freelancers today are competing for attention in a crowded digital market. LinkedIn isn’t just a professional directory but a discovery engine and content platform. When you treat it as a place to demonstrate expertise, build trust, and connect with people in your target market, you’re creating a pipeline of warm leads that require far less outbound chasing and more meaningful conversations.

🌐 Some Like It at the Mirvish .. A Must See!

Opening night at the Mirvish Theatre reminded us why live theatre still matters. Some Like It Hot is fast, funny, and full of heart, carrying the spirit of the classic film into a stage production that feels both timeless and current. From the first number, the cast commands the room with sharp comedy, athletic choreography, and performances that balance glamour with real emotional stakes. By the time the second act hits its stride, the audience is roaring. If you love a big Broadway style show with substance behind the sparkle, this one delivers.

Read the full article.

🔦 NOTABLE SPOTLIGHT 🔦

Boost Your Freelance Pipeline with a Smarter LinkedIn Presence

Freelancers who treat LinkedIn as more than just an online resume can turn it into a dependable source of leads and revenue by being deliberate about how they present themselves and show up. Updating your profile pictures and banners, filling out every section with clarity about who you serve and what you offer, and using content to demonstrate your expertise will get you noticed. Engagement matters too; thoughtful interaction and visible social proof help warm up audiences so outreach feels natural rather than cold.

Key Takeaways
• Your LinkedIn profile is a lead generation asset not a static resume. Make your photos, bio, featured links and services section work to clearly communicate the clients you help and the results you deliver.
• Regular content that shares your point of view, case studies or insights builds trust with potential clients before you ever speak to them. This turns passive visitors into warm leads.
• Engagement beyond posting matters. Testimonials, recommendations and thoughtful comments on other people’s posts expand your visibility and credibility with decision makers relevant to your niche.

Why It Matters
Many freelancers struggle with inconsistent pipelines because they treat marketing as an add-on rather than an integrated part of how they show up professionally. LinkedIn rewards clarity, credibility and consistent value more than flashy sales tactics. By using the platform to tell a cohesive story about who you are, what you do and how you help, you make it easier for clients to find you and decide to work with you. For founders, creatives and entrepreneurs, this approach to LinkedIn reframes it from a social network into a strategic growth channel.
Learn More.

🔌  NOTABLE PLUG

🌍 Notable Destinations: Toronto to Lisbon Dates: March 10-17 , 2026. Click here to see the link for this flight.

🗒️ Notable Hires: Manager, Advisor Marketing Canaccord Genuity Corp.

🧠 Today We Learned: 🇨🇦 Canada has more lakes than the rest of the world combined.

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