What’s In This Email

• Why Hinge’s CTO Is Betting on Less Screen Time and More Real Talk

• How Being Effortless is the Killer of Creativity

• Why Following Your Passion Isn’t Sound Advice

• Notable Spotlight: Do West Fest 2025

• Notable Plug 🔌

✍️ TAKE NOTE

Hinge’s New Dating Tech Era: Smarter Matches, Real Connections

At SXSW London, Hinge’s Chief Marketing Officer Jackie Jantos made it clear: the dating app isn’t just helping people match — it’s trying to help them really connect. And that means tackling something way deeper than just swipes and bios: loneliness.

For young adults in Canada and around the world, loneliness has quietly become a full-blown crisis. Especially in a world where social feeds are nonstop but real connection feels increasingly rare. Hinge is stepping up with a refreshingly intentional approach — one that actually prioritizes emotional wellbeing, offline interaction, and smarter digital tools.

With a $1 million fund to support real-life meetups, AI that suggests higher-quality matches, and app features that limit endless chatting with strangers, the brand is leaning into something that feels a lot more human — and way more necessary.

Key Takeaways

1. Less Chat, More Connection
Hinge is now limiting how many chats you can have at once. Why? Because it wants to nudge users toward intentional conversations — not just endless small talk.

2. AI With Actual Chemistry
The app’s new recommendation engine (powered by AI) boosted match rates by 15%. Smarter matches, better convos, fewer ghostings.

3. Putting $1 Million Into Real Life
Through its “One More Hour” initiative, Hinge is funding organizations that help people meet in person — especially where barriers like cost and safety get in the way.

4. A Marketing Shift That Feels Real
From creator-led campaigns to love stories that don’t feel like ads, Hinge is betting big on transparency and authenticity to connect with users who can see through the B.S.

Why It Matters: For those who feel like dating apps have become just another game of who-can-be-witty-faster, this shift is worth paying attention to. Hinge’s strategy signals a bigger move in tech — toward apps that help people actually feel better, not just get more screen time.

And for business owners and marketers, there’s a lesson here too: real connection wins. Whether you're building a product, managing a brand, or just trying to create something people care about, the future isn't just digital — it’s intentional, human, and emotionally smart.

If Hinge can help people feel less alone with the right mix of tech and empathy, what could your brand do with the same mindset?

Read the full article.

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Do West Fest

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🔌  NOTABLE PLUG

🎙️ Get Into It: Gent's Talk Podcast. Hosted by Samir Mourani, Gent's Talk is a Canadian podcast that delves into candid conversations on mental health, masculinity, entrepreneurship, and personal growth. Each episode features in-depth discussions with notable guests, including Russell Peters, Robin Sharma, and Justin Baldoni, exploring their journeys, challenges, and insights. The podcast aims to break stigmas and redefine modern masculinity, offering listeners a platform for reflection and empowerment. Listen on Apple Podcasts and Spotify.

📄 Notable Hires: VP of Marketing @ Future-able (Full-time, Canada)

🌍 Notable Destinations: Toronto to Dublin ($488 923) Dates: September 29 - October 7th, 2025. Click here to see the link for this flight.

🧠 Today We Learned: When the shopping cart debuted in 1937. Shoppers hated it. Men thought them unmanly, and women found them suggestive of a baby carriage.

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Notable Life is Canada for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.