What’s In This Email

• Stress, Scroll, Swipe: Why We’re All Doom Spending

• Running Has This in Common With a Thinking Habit

• Changing The Way We Teach Growing Youth About Jobs

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Stress, Scroll, Swipe: Why We’re All Doom Spending

You’ve had a day. Maybe your boss ghosted your 5 p.m. meeting, rent’s gone up again, or you just saw one too many perfectly curated “little treat” TikToks. Suddenly, your cart is full and you’re justifying a $92 candle and that trending Stanley dupe. Sound familiar? That’s doom spending — a term that’s gone viral for good reason.

More than just impulse buying, doom spending is how a growing number of young adults are coping with stress, burnout, and financial uncertainty. It’s retail therapy rebranded, wrapped in aesthetic haul videos and the belief that if everything else feels chaotic, at least your skincare routine is elite.

A new survey breaks down how and why it’s happening, and spoiler: Gen Z is leading the charge. But as comforting as it can feel in the moment, the longer-term emotional and financial costs are catching up — and fast.

Key Takeaways

• You’re Not Alone
  Over 40% of Gen Zers admit to doom spending — and more than half say they’re not putting money aside for retirement. This isn’t a personal finance fail. It’s a collective response to chaos.

• Social Feeds Are Fueling It
  Doom spending thrives in a scroll culture where “that girl” aesthetics, hot girl hauls, and flash sales hit your feed between mental health tips. It’s no coincidence your FYP keeps tempting you.

• It’s About Feelings, Not Stuff
  People aren’t spending just to flex. They’re trying to feel in control, cared for, or distracted. The problem? That $100 dopamine hit wears off faster than your morning coffee.

• There’s a Healthier Swap
  You don’t have to quit shopping cold turkey. But try replacing that impulse buy with something that feels good and doesn't wreck your wallet — a friend hang, a playlist, or journaling out the stress.

Why It Matters

This isn’t just about overspending, (though it is!) it’s about how a generation is coping with chronic stress in a world that often feels like it’s on fire. Doom spending is an emotional response to burnout, inflation, climate anxiety, and hustle culture overload. And while it’s comforting in the moment, it can quietly sabotage your long-term goals.

If you’re an entrepreneur, creator, or someone building anything with emotional intelligence baked in — this trend is a goldmine of insight. People want ease, relief, and escape — and they’re looking for it in their carts, their content, and their communities.

Understanding why we doom spend helps us spend — and build — more intentionally.

Read the full article.

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Investigating Crime & Footwear

This exhibition examines both the development of footwear forensics as a means of solving crime and the social constructions of criminality from the nineteenth century to today.

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Notable Life is Canada for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.