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- Sober Success – Meet the Entrepreneur Who Cashed In on Dry January
Sober Success – Meet the Entrepreneur Who Cashed In on Dry January
Plus: Is “Pretty Privilege” Real at Work?
Notable Daily
January 02, 2025
What’s In This Email
Sober Success – Meet the Entrepreneur Who Cashed In on Dry January
Telegram Tightens Security with Third-Party Verification for Safer Chats
Is “Pretty Privilege” Real at Work?
Notable Spotlight: 2025 New Year Festival in Toronto
Notable Plug 🔌
✍️ TAKE NOTE
Sober Success – Meet the Entrepreneur Who Cashed In on Dry January
It’s January 2nd, and we’re sure you can relate! For many, January calls for reducing alcohol intake and getting back into healthier habits. Similarly, a simple Dry January challenge turned into a $50 million business for Bill Shufelt, founder of Athletic Brewing Co. The result? A booming side hustle that reshaped the beverage industry, tapping into the growing wellness trend.
Key Takeaways:
From Dry January to Full Time: Athletic Brewing began as a side project but scaled rapidly as non-alcoholic beverages gained popularity.
Tapping into Health Trends: With younger generations drinking less, the brand found a niche by offering craft-quality non-alcoholic beer.
Big Profits, Bigger Demand: The company now pulls in over $50 million annually, showing the market’s appetite for booze-free options isn’t slowing down.
Smart Partnerships: Athletic Brewing’s success grew through partnerships with fitness communities and health-conscious consumers, reinforcing the lifestyle angle.
Expanding the Market: Shufelt’s company now leads in a fast-growing sector, proving that wellness-driven products can become major financial wins.
Why it matters: Bill Shufelt’s journey shows how identifying a personal gap in the market and aligning with broader wellness trends can completely transform a side hustle into a multi-million dollar empire, if you let it!
Telegram Tightens Security with Third-Party Account Verification
Telegram is stepping up its game in user protection by launching third-party account verification filters. The move mirrors growing industry efforts to prioritize safety and transparency in online communications.
Key Takeaways:
Enhanced Security: Telegram users can now verify their accounts through external verification platforms, boosting credibility and reducing impersonation.
Spam Control: The feature is designed to filter out bots and fake accounts, creating a safer messaging experience.
Optional but Powerful: While not mandatory, verified accounts may gain increased visibility and trust within communities and group chats.
Response to User Concerns: This rollout addresses frequent complaints about spam and phishing on the platform, aligning with broader trends toward digital accountability.
Gradual Rollout: Telegram plans to introduce the verification filters in phases, starting with high-traffic regions before expanding globally.
Why it matters: Telegram’s third-party verification initiative reflects a broader shift towards user security and trust, signaling the platform’s commitment to keeping communication safe and authentic.
🌐 AROUND THE INTERWEBS
We already know women in the workplace & the business world often face unique challenges in their everyday work lives. Adding on to this, creator Codie Sanchez shares her findings on wearing vs. not wearing makeup and how that could impact your earning potential. Tell us your thoughts below in the poll.
Your thoughts on advantages/ disadvantages of wearing makeup in the workplace: |
🔦 NOTABLE SPOTLIGHT 🔦
2025 New Year’s Festival Toronto
The feature performers for the IYF New Year’s Festival will be Memphis Belle, First Place winners at the World Cultural Dance Festival in Jeonju, South Korea.
🔌 NOTABLE PLUG
🎙️ Get Into It: A Bit of Optimism. Simon Sinek, a leadership expert, shares uplifting conversations about navigating life's ups and downs with hope and optimism. This podcast inspires listeners to find meaning and purpose in their daily lives.
Listen on Apple or Spotify.
📄 Notable Hires: Media Manager @ Sobeys (Full-time, Toronto)
🎓 Hope This Helps: Rocket Money. Find and cancel those sneaky subscriptions and keep your financial health steady.
🌍 Notable Destinations: Toronto to Nashville ($227 430) Dates May 4-10, 2025. Click on this link to see the flight.
🧠 Today We Learned: After astronauts arrive in space they lose their sense of smell. As a result, they end up craving foods that are spicy, sweet or sour in flavours.
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Notable Life is Canada for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.
Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.