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Opinion | Canadian Employers Take Notice: Young Workers Will Switch Jobs for Better Mental Health Benefits
Plus: Omnicom Media Group Partners with Snap for Creator Collaborations
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Opinion: Young workers will switch jobs for better mental health benefits
Omnicom Media Group partners with Snap for creator collaborations
Halloween on Church
Blue Bovine Steak and Sushi House
Notable Spotlight: KOH LIPE
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Opinion | Canadian Employers Take Notice: Young Workers Will Switch Jobs for Better Mental Health Benefits
As Canadian businesses struggle to attract and retain top talent, one solution is becoming clear: mental health support. A national survey reveals that young workers are increasingly prioritizing mental health benefits when making career decisions, with many willing to switch jobs for better support. It’s a shift in expectations that Canadian employers must address if they hope to remain competitive in today’s job market.
Key Takeaways
Mental Health as a Priority: A third of Canadian workers would leave their current job for one offering better mental health benefits. Among those aged 18-24, nearly two-thirds would consider switching for improved mental health support.
Marginalized Groups Seek Better Care: The desire for mental health benefits is even stronger among marginalized communities, with 46% of BIPOC and 57% of 2SLGBTQ+ individuals reporting they would switch jobs for better mental health resources.
Confidentiality and Culturally Competent Care Matter: Younger workers not only want comprehensive benefits but also care that is confidential, accessible, and culturally tailored. Over 70% of workers aged 18-24 expressed a desire for therapists who understand their cultural and sexual identities.
Mental Health = Productivity: Employees who feel mentally supported are more engaged, productive, and collaborative. Businesses that fail to address this risk higher turnover and lower productivity, ultimately impacting the Canadian economy.
Why This Matters: Mental health is no longer a fringe issue in the workplace—it’s central to attracting and retaining talent, especially among younger generations. Employers who adapt by offering comprehensive and culturally competent mental health benefits will not only improve employee well-being but also boost engagement, productivity, and competitiveness. As the job market evolves, ignoring these needs could mean falling behind.
Read the full article here.
Omnicom Media Group Partners with Snap for Creator Collaborations
Omnicom Media Group (OMG) is expanding its presence in influencer marketing by forming a partnership with Snap, focusing on creator collaborations to help brands connect with consumers. This move aligns with OMG's broader strategy of striking influencer deals across all major social platforms, offering unique advantages to its clients.
Key Takeaways
Partnership with Snap Stars: OMG’s influencer agency Creo is collaborating with Snap’s Snap Star Collab Studio to develop brand campaigns featuring Snap creators (Snap Stars), starting with CPG clients.
Omni Data Integration: Through the Omni system, OMG will leverage customized audience data to inform every stage of creator campaigns, optimizing results and linking creator actions to consumer journeys.
First-Look Access & Research Collaboration: Creo will have early access to Snap’s new products and services, with both companies working on joint research to enhance campaign precision and measurement.
Impact of Creators on Sales: Research shows that seeing a creator's ad prior to a product ad leads to increased brand purchases. Two-thirds of respondents found creators’ opinions influential during the buying journey.
Mission Accomplished: With this Snap partnership, OMG has successfully secured collaborations with all major social platforms, enhancing its competitive advantage for clients.
Why This Matters: As influencer marketing continues to grow, OMG’s partnership with Snap offers brands a unique opportunity to connect with consumers through trusted creators. With data-driven insights and research, this collaboration has the potential to drive brand lift and sales, making it a valuable tool in the evolving digital marketing landscape.
🌐 AROUND THE INTERWEBS
Halloween on Church is back October 31st.
@blogto Spooky season is upon us and Halloween on Church is taking over a Toronto neighbourhood 💀👻🎃 #toronto #ontario #halloween #thingstodotoronto #october
This luxe restaurant spot combines traditional steakhouse and sushi house for a truly unique dining experience.
@yourcitywithin New! Luxurious steak & sushi inside Union Station ✨ #torontofoodie #unionstation #canada #ontario #restaurants #lunch #finedining
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KOH LIPE
The most stunning and delicious Thai food.
@eatsconnoisseur Michelin Recommended Thai Restaurant ⭐️ #toronto #restaurant #wheretoeat #restaurants #torontolife #michelin
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🧠 Today We Learned: that Cleopatra is closer in time to us than to the first Egyptian pyramids.
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Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.
Written and curated by Ashley Nedaei