What’s In This Email

• Writing good emails just got easier

• Zero-click marketing 101

• Banff 👁️ 👄 👁️

• Notable spotlight: VIFF

• Notable plug 🔌

✍️ TAKE NOTE

Writing Good Emails Just Got Easier ✉️

Google is unveiling an exciting update for those who dread drafting emails. An AI-powered email companion, Duet AI, aims to revolutionize your inbox by assisting in the writing, personalization, and tone of your emails.

Key Takeaways

• By analyzing the context of a conversation thread, Duet AI can understand your previous emails and generate relevant and context-aware responses.

• Although it's tempting to write, “Did you not read anything I just wrote?” It’s more socially accepted to say, “As mentioned in my previous email.” Thankfully, with Duet AI, your emails can be customizable by tone - whether one wants to make an email sound formal, conversational, or concise.

• Familiar with the “I’m Feeling Lucky” Google Feature? Well, she’s back! Duet AI adds a touch of fun to drafting your emails with the “I’m Feeling Lucky” option that offers playful variations on tone and style.

• Google isn’t just stopping with your inbox as it plans to expand to Google Docs with the “Help Me Write” feature. This tool allows users the ability to modify the tone, summarize content, add bullet points, and shorten or elaborate on text within documents.

Zero-Click Marketing 101

The traditional approach of sharing content through links on platforms like Facebook and Twitter has become less effective. This change is primarily due to social networks prioritizing user engagement within their own ecosystems over driving traffic to external websites. As a result, marketers have had to adapt to a new strategy known as "Zero-Click Marketing."

Key Takeaways

• Social media algorithms intentionally favour content that keeps users on their respective platforms, causing posts containing links to perform poorly.

• Platforms such as TikTok, Instagram, Snapchat, and YouTube either limit the use of links or do not prioritize them at all.

• Google Search has evolved to provide immediate answers, with two-thirds of all searches ending without users clicking on any links. Users now expect quick access to information directly from search results.

• Zero-Click Marketing is the new approach to content distribution. Instead of directing users to external websites, marketers focus on publishing content directly on platforms and optimizing for visibility and engagement within those ecosystems. This approach emphasizes promoting content without relying on traditional links, using strategies like mentioning additional content in comments or promoting in-platform actions.

VIFF

Vancouver International Film Festival

viffest

View more on Instagram

Book Tickets Now!
September 28 - October 8

🔌  NOTABLE PLUG

🎙 Get Into It: 7-Figure Small is a podcast that focuses on self-made business owners. Host Brian Clark speaks with various guests to talk about the path to success, having started 3 successful businesses of his own. Listen on Apple or Spotify.

📄 Notable Hires: Director, E-commerce & Digital Marketing @ Coty.

🎓 Hope This Helps: Get ahead of the holiday season with Meta’s Holiday Marketing Guide. Help your small or medium business get discovered during the biggest shopping season of the year with Meta insights, ad recommendations and resources.

🧠 Today We Learned: German Chocolate Cake isn’t German at all. In Dallas, Texas, housewife Mrs. George Clay sent in her cake recipe to be featured as 'Recipe of the Day' on “The Dallas Morning News.” She called it 'German's Chocolate Cake' after the baking chocolate she used.

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ABOUT NOTABLE
Notable Life is Canada's hub for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 46,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.7