What’s In This Email

• Cookin’ up a win with Cookin’s recipe for success - food creators

• Medical Gaslighting Comeback Guide

• Stop procrastinating!

• Venus & Serena’s stake in NFL team now worth $4.6 billion

• Notable spotlight: Cheekbone Beauty

• Notable plug 🔌

✍️ TAKE NOTE

Cookin’s Co-Founder and CEO Has a Recipe For Success—A Growing Community of Entrepreneurial' Food Creators’

Cookin, a Toronto-based startup launched in 2022, is revolutionizing the food delivery market by offering chefs a platform to provide home-cooked meals. Their collaboration with American Express Canada aligns with their vision and propels their growth, emphasizing the power of strategic partnerships. Morley Ivers, the driving force behind Cookin, shares insights on the journey and offers invaluable advice to budding entrepreneurs.

Key Takeaways

• Founded in 2022, Cookin is a Toronto-based startup that provides a platform for chefs to offer home-cooked meals through a delivery app.

• Unlike other food delivery apps, over 10,000 professional chefs have applied to Cookin to turn their culinary skills into a small business.

• Cookin experienced an overwhelming demand from chefs wanting to become food entrepreneurs, exceeding their best-case scenario models.

• Cookin raised its first institutional capital round in December 2022. They faced challenges in accessing capital and customer acquisition in a competitive market.

• Cookin's first corporate collaboration was with American Express Canada. This partnership supported small business growth and helped boost Cookin's growth.

• Morley Ivers, Cookin’s Co-Founder and CEO, emphasizes the importance of pursuing one's 'life's work' as an entrepreneur.

A to Z Guide to Gaslighting Comebacks

Medical gaslighting—a form of dismissal where providers minimize or invalidate patients' experiences, is nothing new; however, more patients recognize it for what it is. From being told "it's all in your head" to receiving unclear imaging results, patients often grapple with feeling unheard. Keep reading to arm yourself with the responses to advocate for your health.

Comeback Guide

• "But I’m Not Concerned About It."

  • Comeback: Express the need for clarity on why a symptom isn't considered serious and ask for indicators differentiating between severe and non-serious symptoms.

• "It’s All in Your Head."

  • Comeback: Emphasize that the pain or symptoms are physical and real; if anxiety is a factor, it should be addressed separately.

• "No Need to Worry."

  • Comeback: Ask for an explanation of test results and inquire about other potential causes or conditions to explore.

• "Relax—You’re Overreacting."

  • Comeback: Clearly state the impact of the condition on your quality of life and emphasize the realness of your suffering.

• "Trust me."

  • Comeback: Present your research in a way that invites an intellectual dialogue and asks for deeper exploration or a second opinion if needed.

• "Your Imaging Is Clear!"

  • Comeback: Acknowledge the limitations of imaging and ask about further steps or specialized tests to get a definitive diagnosis.

Cheekbone Beauty

Cheekbone aims to make a difference in the lives of Indigenous youth through donations that support educational opportunities for them and to create a space in the beauty industry where everyone, including Indigenous people, feels represented and seen.

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🔌  NOTABLE PLUG

🎙️ Get Into It: On the Startup Canada Podcast, host Rick Spence speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Listen on Apple or Spotify.

📄 Notable Hires: Senior Manager, Social Impact - Global @ Deciem (Hybrid, Toronto)

🎓 Hope This Helps: Pitch N Hire is designed to revolutionize how you discover and recruit top talent. We bring the power of cutting-edge ATS and CRM systems to your fingertips, enabling you to seamlessly manage job pipelines, assess candidates, conduct video interviews, and make confident selections.

🧠 Today We Learned: Businesses owned equally by men and women have the highest survival rates 10 years after their creation; the survival rate for majority female-owned businesses is lower than for majority male-owned businesses (57.5% and 61.9%, respectively). However, equally owned businesses have the highest rate at 68.6%.

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ABOUT NOTABLE
Notable Life is Canada's hub for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 46,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.