Monday, November 6th

34 Predictions for Social Media Marketing in 2024

November 06, 2023

What’s In This Email

  • 34 Predictions for social media marketing in 2024

  • Why so much recycled clothing is still ending up in the garbage

  • “It seems like nobody wants to work these days”

  • Northern Monday magic

  • Notable Spotlight: Bear Steak

  • Notable Plug 🔌

✍️ TAKE NOTE

34 Predictions for Social Media Marketing in 2024

Photo by Cottonbro Studio

2023 is slowly drawing to a close. Here are 34 social media marketing 2024 predictions for Facebook, Instagram, X (previously Twitter), Pinterest, LinkedIn and Snapchat.

Key Takeaways

  • Meta:

    • Facebook: More AI integration, Reels dominating feeds, focus on engaging content. Generative AI features and avatar interactions are in the works.

    • AR Glasses: Meta to showcase AR glasses advancements, leading to significant momentum and real-world applications.

    • Messaging Tools: Private messaging is becoming more popular, and Meta is developing ad options and business messaging tools, including custom AI chatbots.

    • Focus on Engaging Content: Marketers should prioritize creating entertaining and engaging content for platforms like Facebook.

    • Prepare for Messaging Dominance: Private messaging is on the rise, necessitating a shift in marketing strategies towards messaging apps and tools.

  • Instagram:

    • AI Evolution: Expect more AI-driven features on Instagram, including collaborative AI images and avatar animations, enhancing user engagement and visual experiences.

  • X

    • Subscription: X's rapid push for subscriptions faces hurdles; users demand value, making Musk's "everything app" vision difficult without significant enhancements.

    • Potential Creator Backlash: X's creator ad revenue program might face backlash as changes impact payments, risking a shift to other platforms for influencers.

Why so much recycled clothing is still going in the garbage

The majority of what we think is recyclable isn’t really. Fashion brands want us to think that they are sustainable when, in reality, they are lying to us.

Key Takeaways

  • The majority of clothing labelled as recycled isn’t recycled

  • 59% of green claims are false or misleading

  • Less than 1% of the world’s fashion waste is being recycled

  • GAP and Nike called out for misleading claims on clothing tags

  • Fashion brands are framing polyester as ‘sustainable’ and a ‘saving grace’ of fashion when, in reality, it is not fully recyclable and is still made of oil, plastic

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 🌐 AROUND THE INTERWEBS  

“It seems like nobody wants to work these days.”

This creator does raise some valid points about wages in relation to the cost of living. Which begs the question, what happens to a generation that can’t materialize the life they’ve been told they could have?

A little northern magic for your monday morning! ✨💫

🔦 NOTABLE SPOTLIGHT 🔦

The latest delight for your tastebuds has hit Little Italy!
Visit Bear Steak Wednesday - Sundays every week.

🔌  NOTABLE PLUG

🎙️ Get Into It: Don’t Call Me Resilient podcast. Host Vinita Srivastava dives into conversations with experts and real people to make sense of the news from an anti-racist perspective. Listen on Apple or Spotify.

📄 Notable Hires: Sr. Project Manager, Engineering @ Nestle.

🎓 Hope This Helps: With Octane AI, you can create powerful quizzes that allow customers to answer questions and receive the best product(s) for their needs. This personalized experience increases sales, emails and SMS subscribers, AOV, and strengthens your customers' relationship with your brand.

🧠 Today, We Learned: Linguists say a new dialect of English has emerged in South Florida, where “calques” from Spanish (direct borrowings of syntax or meaning) results in phrases like “make a party” and “get down from the car.”

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Notable Life is Canada's hub for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.