What’s In This Email

• Hollywood returns, so what does that mean for advertisers and ad buyers?

• How employee mental health impacts a company's bottom line and what to do about it

• Iceland evacuates as experts warn volcanic eruption is imminent

• Younger workers are more likely to take their sick days

• Notable Spotlight: Notable Awards Submissions Open Now!

• Notable Plug 🔌

✍️ TAKE NOTE

As the strikes end and Hollywood returns to business, what happens next for advertisers and ad buyers?

Alright, here's the scoop on what's shaking in Tinseltown and the ad world, fresh from Digiday:

🎬 The Big Picture:

• Hollywood Strikes End: The actor's strike is over, and the lights are back on in Hollywood. This means productions are revving up for a super busy winter.

• Promo Freedom: Talent can now freely promote their gigs - a big yay for PR activities and brand deals.

📺 The Ripple Effect:

• Reality TV & Sports FTW: During the strike, reality shows and live sports were the MVPs for advertisers. Expect this love affair to continue as scripted productions play catch-up.

• Shift in Ad Spend: With scripted TV and movies on pause, ad dollars took a detour to reality TV, sports, and even social media.

🔮 What's Next in Ad Land:

• Wait-and-See on Budget Shifts: Ad execs are in a 'let's wait and see' mode, especially with audience preferences and programming post-strike changes.

• Scatter Market Shuffle: Changes in the scatter market (where ad slots are sold) are on the radar.

🚀 Strategic Moves:

• Permanent Changes in Media Mix: Some advertisers might stick to their new preferences even after the strike.

• Need for Contingency Plans: Big TV advertisers learned the hard way: always have a Plan B.

🤖 Tech Talk:

• AI in the Limelight: AI’s role in Hollywood and advertising is a hot topic and likely to stir more discussions.

So, as Hollywood's lights flicker back on, the ad world's playing a strategic game of chess, keeping an eye on audience moves and ready to pivot. It's a wild ride, but hey, that's showbiz! 🌟📺🎥

Read the full article here.

How mental health issues impact productivity, creativity, and a company’s bottom line and what can be done about it.

Let's break down the real talk on the impacts of poor mental health in business, courtesy of UC Berkeley ExecEd:

🧠 Mental Health in the Workplace:

• Staggering Stats: Nearly half of workers have battled mental illness, with over three-quarters feeling the heat from work-related stress.

• Symptoms Aplenty: High turnover, frequent sick calls, target misses, and visible burnout are all tell-tale signs of a mentally strained workforce.

💼 The Business Fallout:

• Productivity Plummets: Unresolved depression slashes productivity by 35%, costing a whopping $210.5 billion annually.

• Creativity Crippled: Mental health struggles make creative tasks feel like climbing Everest, with healthy minds needing 23% less effort for the same work.

🚀 Boosting Mental Health at Work:

• Work: A Stress Factory: Chronic stress from work can spiral into anxiety and depression.

• Breaking the Stigma: Combatting workplace mental health stigma is key, with open discussions, resources, and support being crucial.

🤑 Bottom Line Benefits:

• Happy Workers, Healthy Profits: Improving workforce mental health isn't just nice; it's a financial must-do for companies in a cutthroat market.

So, in a nutshell, when it comes to mental health at work, it's not just about feeling good; it's about making good business sense. Let's keep those minds and bottom lines healthy! 🧠💸

Read the full article here.

@lifeandworkbutbetter

Sick days off are on the rise, a lot of companies are seeing this and aren't happy about it #sicktimeoff #coldandfluseason #takingtimeoff ... See more

Notable Awards 2023 Submissions Open! 

We’re thrilled to announce the new EXCLUSIVE Rev Award - a $10,000 grant to support a Toronto-based business taking action for a greener Toronto! Proudly brought to you by the City of Toronto through its Live Green Toronto program!

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Submissions Open at 12 noon EST

Click the link above to submit your application.
The application will allow you to choose a Notable Award for submission; if applying for the grant, select ‘Rev Award’ and complete the steps.

Please note: The Rev Award is specifically for Toronto-based businesses only.

🔌  NOTABLE PLUG

🎙️ Get Into It: Shopify Masters podcast. Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Hosts Shuang Esther Shan and Adam Levinter sit with entrepreneurs and e-commerce experts each week to share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier, and so much more. Listen on Apple or Spotify.

📄 Notable Hires: Sr. Copywriter @ Hawkeye Publicis. (Toronto)

🎓 Hope This Helps: 5 Steps to Be the Absolute Best at Talking to Anyone.

🧠 Today, We Learned: Kevin Kwan sold the film rights to "Crazy Rich Asians" for just $1. However, as part of the conditions for the rights, he served as executive producer of the film with near-total creative control.

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Notable Life is Canada's hub for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.