What’s In This Email

• Nova Scotia Honours First Black Recipient of Victoria Cross

• AI won’t steal your job, but it might change it

• Where are the kids from The O.C. now?

• Osheaga announced this year’s lineup

• Notable Spotlight: Osheaga Music Festival

• Notable Plug 🔌 

✍️ TAKE NOTE

Nova Scotia Honours First Black Recipient of Victoria Cross: William Hall's Story of Bravery and Resilience

History often overlooks the contributions of marginalized groups. This week, Nova Scotia is rightfully honouring William Hall, the first Black recipient of the Victoria Cross, Britain's highest military honour.

Key takeaways:

• William Hall, a Black Nova Scotian, became the first Black person to receive the Victoria Cross, Britain's highest military honour, for his bravery during the Indian Rebellion of 1857.

• Hall faced discrimination throughout his life but persevered and had a distinguished 24-year career in the Royal Navy.

• Despite his heroism, Hall was initially buried without military honours. His legacy has since been rightfully acknowledged through various tributes, including a commemorative stamp and a ship named HMCS William Hall.

Why this matters:

As a generation that values diversity, inclusion, and social justice. William Hall's story exemplifies courage, resilience, and overcoming adversity in the face of discrimination. It serves as a reminder of the significant contributions of often-overlooked groups throughout history and the importance of fighting for equality.

Read the full article here.

AI Won't Steal Your Job, But It Might Change It: Why Marketing Agencies Need to Adapt

The marketing and PR landscape is undergoing a significant shift fueled by the rise of artificial intelligence (AI). While headlines may scream about AI stealing jobs, the reality for agencies is more about adaptation and harnessing this powerful tool effectively. Here's a breakdown of what you need to know:

AI is Here to Stay:

• Widespread adoption: 68% of PR professionals, 68% of SEO experts, and 61.4% of marketers are already using AI, with its usage in social media expected to surge in the coming years.

• From content creation to image generation, AI automates various tasks, including generating marketing copy, managing social media, and creating high-quality images. This allows agencies to streamline workflows and increase productivity.

• Solopreneurs empowered: AI empowers individuals to offer services like content creation or social media management, potentially disrupting traditional agency models focused on large teams.

But Ethics Matter:

• Client concerns: A significant portion of companies still limit employee use of AI due to ethical concerns like bias, copyright infringement, and potential misuse of data.

• Transparency is key: Clients expect transparency regarding AI usage. Be upfront about incorporating AI in your work and clearly define its role within the final product.

• Human oversight remains crucial: AI is a powerful tool, but it's not a replacement for human creativity, judgment, and ethical considerations. Ensure thorough human review and editing of all AI-generated content.

Why this matters:

By learning to work alongside AI instead of fearing it, you can adapt to the evolving landscape, stay competitive, and leverage this technology to create impactful and ethical marketing campaigns.

Read the full article here.

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Mischa Barton is here and we’re going back to The OC Mischa Barton 👏 We talk life behind the scenes, dating among the cast, and her ultima... See more

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Osheaga Music Festival

August 2 - 4, 2024

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🧠 Today We Learned: Every book published in the United Kingdom and Ireland has to have one copy kept at the British Library. It gets about 8,000 new books every day, adds 6 miles (9.65 km) of new shelf space annually, and stores over 200,000,000 titles.

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Notable Life is Canada's hub for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.