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Meet Alta: Where Fashion Meets AI—and the Results Are Clueless-Level Iconic
Plus: Getting Better at Anything Isn't Comfortable
Notable Daily
June 18, 2025
What’s In This Email
Meet Alta: Where Fashion Meets AI—and the Results Are Clueless-Level Iconic
Here’s Why Getting Better at Anything Isn't Comfortable
Where are the Iconic Carrie Bradshaw Archives?
Notable Spotlight: TD Toronto Summer
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Meet Alta: Where Fashion Meets AI—and the Results Are Clueless-Level Iconic
Imagine Cher from Clueless, but in your closet and powered by AI. Alta, a fashion tech startup founded by 28-year-old engineer Jenny Wang, just raised $11 million to bring that vision to life. The platform works like your own personal stylist and shopper—generating outfit ideas based on what you own, your schedule, the weather, and your budget.
Users can upload their wardrobe by snapping pics or syncing receipts, and Alta’s AI suggests looks for specific occasions (“What should I wear to a networking dinner?”) or helps mix in new items with what you already have. It’s modern, smart, and rooted in the kind of fashion fantasy that feels both nostalgic and cutting-edge.
The company is backed by a serious lineup of investors, including folks from LVMH, Anthropic, and DoorDash, plus celebrity stylists and models like Karlie Kloss. Wang is still hands-on with product development and coding, while also shaping partnerships with the CFDA and fashion leaders in Europe.
Key Takeaways
AI meets style – Alta blends tech and taste, offering personalized outfit suggestions that reflect your real-life needs.
Serious backing – With support from top investors in fashion and tech, Alta has the momentum to scale fast.
Founder-led vision – Jenny Wang is deep in the trenches, coding weekly and building something fashion-forward and functional.
Trend-aligned partnerships – From CFDA ties to fashion house collabs, Alta is gaining trust where it matters.
Why It Matters
For anyone building in AI or lifestyle tech, Alta’s rise is a case study in blending innovation with aspiration. It doesn’t just solve a problem—it taps into a daily decision we all make and turns it into a personalized experience.
This also shows the growing demand for tech that feels human. Not cold or utilitarian, but warm, fun, and connected to personal identity. Alta’s approach proves that AI can serve both function and flair—and if you're working on something user-facing, that balance might be your biggest competitive edge.
🌐 AROUND THE INTERWEBS
Ever wonder where all of SITC’s Carrie Bradshaw’s outfit archive lives? Here’s the answer!
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🔦 NOTABLE SPOTLIGHT 🔦
TD Toronto Summer
This market by TD offers 47-days of free outdoor experiences featuring dynamic music, live performances, curated food vendors and beat-the-heat at Union Station launching June 25th.
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🎙️ Get Into It: Fluently Forward. Mentioned by Reddit users as a feel-good, banter-filled option, perfect for laughs and light culture chat. Listen on Apple and Spotify.
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🌍 Notable Destinations: Toronto to Singapore ($1247 1791) Dates: September 1-8 , 2025. Click here to see the link for this flight.
🧠 Today We Learned: Bananas are berries, but strawberries aren't. Botanically speaking, bananas qualify as berries because they develop from a single flower with one ovary.
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