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How to Build a Purpose-Led Business From a Problem You Want to Solve
Plus: That One Relatable Office Moment
Notable Daily
June 17, 2025
What’s In This Email
How to Build a Purpose-Led Business From a Problem You Want to Solve
That One Relatable Office Moment
Is Chasing Your Purpose The Goal for Growth?
Notable Spotlight: ESPN W. Summit Canada
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✍️ TAKE NOTE
How to Build a Purpose-Led Business From a Problem You Want to Solve
You know that problem in your community that keeps nagging at you? The thing no one’s fixing, but everyone’s feeling? That might just be your next business idea. This piece breaks down how socially minded entrepreneurs are taking civic frustration and turning it into real, sustainable ventures.
It’s not just about doing good. It’s about building something that solves a real-world problem, serves your values, and still pays the bills. Whether you’re in your founder era or just flirting with your first side hustle, this article is a playbook for anyone who wants to lead with purpose and practicality.
Key Takeaways
Start with what keeps you up at night
Don’t chase trends. Focus on the issues you care about most—and the people affected by them. That’s where the real ideas live.Purpose and profit can co-exist
The new wave of social entrepreneurship isn’t about charity. It’s about sustainable businesses that create change and cash flow.Use the system to challenge the system
Tap into grants, mentorship programs, and policy tools to grow faster and smarter—especially if you’re tackling civic or social issues.Build, test, then grow
Start small with a pilot. Don’t wait for perfection. Get real feedback, iterate, and only then think about scale.Track what actually matters
Set up meaningful metrics early. Whether it’s lives impacted, CO₂ reduced, or meals served—impact is your proof of concept.Collab is the cheat code
Your biggest wins might come from cross-sector partnerships—with brands, nonprofits, or public institutions that share your mission.
Why It Matters
For aspiring founders who are mission-driven but business-minded, this is your sweet spot. Social entrepreneurship is no longer a niche—it’s the next wave of smart, purpose-led business building. It’s about recognizing that doing good can be the business model.
This article is your reminder that you don’t have to choose between making money and making change. You can build something that matters and makes moves. Whether you're tired of traditional paths or just looking for a more meaningful way to show up in the world, this is your sign: your values can be your venture.
So if you’ve got a big idea and an even bigger heart, it’s time to stop waiting for change—and start building it.
🌐 AROUND THE INTERWEBS
Can you relate? When you’re trying to lock in your focus and your coworker needs a little chat, but all the time.
Is finding our purpose in life really the main goal? Or is it a little something else?
🔦 NOTABLE SPOTLIGHT 🔦
ESPN W. Summit
The conversations at the upcoming Summit will reinforce a powerful truth: investing in women’s sports isn’t just the right thing to do—it’s smart business.
🔌 NOTABLE PLUG
🎙️ Get Into It: Violating Community Guidelines. Brittany Broski and Sarah Schauer chat about internet culture, trends, and absurd viral moments, super fun and refreshingly offbeat. Listen on Apple and Spotify.
📄 Notable Hires: Product Marketing Manager @ OpenTable (Full-time, Canada)
🌍 Notable Destinations: Toronto to Lisbon ($631 816) Dates: September 1-8, 2025. Click here to see the link for this flight.
🧠 Today We Learned: Octopuses have taste receptors on their arms, allowing them to detect chemical signals by touch and see if an object is edible before bringing it near their mouth.
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