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How a Simple Snack Turned Into a Billion-Dollar Business
Plus: Will Luxury Designer Brands Adopt AI?
What’s In This Email
How a Simple Snack Turned Into a Billion-Dollar Business
2025 Notable Gift Guide
Will Luxury Designer Brands Adopt AI?
Notable Spotlight: Union Winter Roller Express
Notable Plug 🔌
✍️ TAKE NOTE
How a Simple Snack Turned Into a Billion-Dollar Business
It’s easy to assume billionaires are made in tech labs or fintech boardrooms. But one of the most successful fortunes in consumer goods came from something far simpler: beef jerky. The founder behind Jack Link’s turned a humble, old-school snack into a global powerhouse by doing one thing exceptionally well. He didn’t chase trends. He scaled patiently, branded boldly, and stayed obsessed with his category. The result is a family-owned business that now sits comfortably in billionaire territory — without ever pretending to be something it wasn’t.
Key Takeaways:
This is a reminder that massive businesses don’t have to start with groundbreaking tech. They can start with a familiar product executed better than anyone else.
The brand’s success came from deep focus, not diversification. Beef jerky wasn’t a side category. It was the mission.
Smart branding played a huge role. Memorable campaigns turned a gas-station snack into a cultural staple with personality and edge.
Scaling didn’t mean abandoning roots. The company remained family owned while expanding globally, proving control and growth don’t have to be mutually exclusive.
Distribution mattered just as much as product. Being everywhere customers already were helped turn steady demand into explosive scale.
Why It Matters:
For aspiring entrepreneurs, this story breaks a common myth: you don’t need to invent something new to build something huge. You need clarity, patience, and relentless execution. Whether you’re building in food, retail, services, or any traditional category, the lesson is powerful. Master your lane. Build a brand people remember. Scale deliberately. Sometimes the biggest opportunities are hiding in plain sight — already sitting on store shelves.
A Sneak Peek at This Year’s Notable Gift Guide
Productivity & Work-Anywhere Essentials
Designed for founders moving between home, cafés, coworking spaces, and travel.
Ergonomic laptop stand. Improves posture and reduces strain.
Smart notebook. Capture ideas without paper clutter. [View product]
Comfort, Focus & Daily Workflow Boosters
Small comforts that make long workdays easier.
Smart travel mug. Keeps coffee or tea hot through back-to-back meetings.
Noise-cancelling wireless headphones. Essential for focus in busy environments.
Comfort candle or scent. Creates a calmer, more intentional workspace.
Dressing the Part
For founders who like comfort without sacrificing style.
The perfect WFH sweatsuit. Comfortable enough for long days, polished enough for calls.
City-chic hat. Ideal for errands, travel, or last-minute meetings.
Creativity & Idea Capture
For entrepreneurs who think best off-screen.
Drawing tablet. Great for sketching, planning, and strategy. [View product]
Content capture devices. Help founders create high-quality content for the year ahead.
Self-Care, Wellness & Recharge
Because burnout is real, and rest is productive.
Spa gift card. An easy way to schedule real downtime.
Fitness membership. Supports movement and stress relief.
Sleep monitoring system. Encourages better rest and recovery.
Eye-safe monitor. Reduces strain during long screen-heavy days.
Why It Matters
Entrepreneurs spend most of the year building for others. The best holiday gifts recognize that effort and support their well-being, not just their output. Whether it’s a charger that saves the day, a notebook that captures a big idea, or a spa day that forces a pause, thoughtful gifts show respect for how hard they work. This guide isn’t about buying more. It’s about buying better.
🌐 AROUND THE INTERWEBS
Looking for the perfect pour for this weekend or a holiday gift? Check out Canada’s very own Civil Pours’ newest additions to the mix.
For every industry we know that has rushed towards adopting AI use, there are others such as the designer industry that have been equally as slow to adapt. Will designers and designer brands lean more into AI in the coming year?
🔦 NOTABLE SPOTLIGHT 🔦
Union Winter Roller Express
Glide into winter at the Union Station indoor roller rink, including free skate rentals and lessons, DJ nights, 19+ Winter Mixers and so much more.
🔌 NOTABLE PLUG
🎙️ Get Into It: Bananas! Comedians Kurt Braunohler and Scotty Landes dive into the weirdest news stories with a rotating lineup of hilarious guests—perfect for absurd humor. Listen on Apple Podcasts and Spotify.
🌍 Notable Destinations: Toronto to London ($581 907 ) Dates: Jan 15-22 , 2026. Click here to see the link for this flight.
🗒️ Notable Hires: Social Media Manager @ DECEIM
🧠 Today We Learned: Companies using AI in HR fill roles 40% faster.
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Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.