What’s In This Email

• Hailey Bieber’s $1B Beauty Exit Is Your Weekend Motivation

• A Fab Dinner Spot in Toronto to Book This Weekend

• “Elevated Bed Rot” = What Our Weekend Plans Look Like

• Notable Spotlight: Liberty Village Art Crawl

• Notable Plug 🔌

✍️ TAKE NOTE

Why Hailey Bieber’s $1B Beauty Exit Should Be Your Weekend Motivation

It’s Friday afternoon and if you’ve been sitting on a business idea all week and let this be your sign to actually do something about it!! Yeah we said it, and we’re looking at you.

Our token Canadian wifey, Hailey Bieber just pulled off one of the most impressive founder moves we’ve seen in a while: selling her skincare brand, Rhode, in a deal worth up to $1 billion.

Yes, billion with a “B.”
And she’s only been in the game since 2022.

The buyer? e.l.f. Beauty. The deal? $600 million in cash, $200 million in stock, and another $200 million if Rhode hits future performance goals. And she’s not even leaving the brand — she’s staying on as Chief Creative Officer and Head of Innovation, still driving the look, feel, and future of the business she built.

This isn’t just a celebrity cash-out. It’s a case study in what happens when you launch with focus, build trust, and scale with intention. So if you’ve been waiting for the “right moment” to start building — newsflash: it’s now. Hailey didn’t wait for perfect timing. She started small, stayed smart, and scaled fast.

Here’s how she did it and what every aspiring founder can take away from it.

Key Takeaways

A Lean, Strategic Launch Pays Off
Rhode launched in 2022 with just a few hero products. Instead of overextending, the brand honed in on skincare essentials, like the Peptide Glazing Fluid and nailed the execution.

Massive Numbers, Fast
In just 12 months (ending March 2025), Rhode brought in over $212 million in net sales. No VC funding, no fluff — just smart growth backed by product-market fit and a loyal customer base.

She’s Still at the Helm
Bieber didn’t walk away from Rhode. She’s staying on to lead creative and product innovation. That continuity keeps the brand’s authenticity — and her vision — intact.

Retail Expansion on the Horizon
With e.l.f.’s resources, Rhode is gearing up for a major retail push. Expect to see it in Sephora stores across North America and the U.K. by the end of the year.

Why It Matters

This isn’t just a celebrity success story, it’s a masterclass in modern brand building. Hailey Bieber didn’t rely on hype alone. She kept the product line tight, the branding strong, and the experience seamless. And she did it while staying in control of the narrative.

For Canadian entrepreneurs and side hustlers, Rhode’s story is proof that you don’t need a massive team or millions in funding to build something game-changing. You need clarity, a great product, and consistency. It also shows that exits don’t have to mean letting go. Founders can cash in and still keep leading, especially when they’ve built something truly rooted in authenticity.

So if you're brewing up a beauty line, plotting your next DTC play, or simply looking for motivation to get started, take this as a billion-dollar nudge. The next big brand could be yours.

Read the full article.

🌐 AROUND THE INTERWEBS

girlllllhouse

27K followers

View more on Instagram

Liberty Village Art Crawl

For the 12th year in a row, Saturday May 31 2025, 100+ Toronto artists are taking over The Bentway (250 Fort York Blvd) for a fun day of art, design, live music, interactive demos, delicious food and more.

Learn More.

🔌  NOTABLE PLUG

🎙️ Get Into It: Gent's Talk Podcast. Hosted by Samir Mourani, Gent's Talk is a Canadian podcast that delves into candid conversations on mental health, masculinity, entrepreneurship, and personal growth. Each episode features in-depth discussions with notable guests, including Russell Peters, Robin Sharma, and Justin Baldoni, exploring their journeys, challenges, and insights. The podcast aims to break stigmas and redefine modern masculinity, offering listeners a platform for reflection and empowerment. Listen on Apple Podcasts and Spotify.

📄 Notable Hires: Project Manager, Communications @ Waterfront Toronto (Full-time, Canada)

🌍 Notable Destinations: Toronto to Orlando (303 451) Dates: October 31 - Nov 7, 2025. Click here to see the link for this flight.

🧠 Today We Learned: The Apollo 11 astronauts had to actually fill out a customs declaration form when they returned from the Moon.

We want to get to know you more! Take our community survey at your convenience. We appreciate you taking the time to help make Notable amazing!

Beyond Notable Daily
_________________

Editorial
Contact our editor

Advertising
Contact our team

Marketing Services
Contact our agency

ABOUT NOTABLE
Notable Life is Canada for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.