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What’s In This Email

• Greenhushing Exposed: Is Your Startup Missing the Mark on Transparent Sustainability?

• How a Thrift Store Meet-Up Led Two Engineers to Build Encore, the AI-Driven Thrift Finder

• The BANTA Method

• Notable Spotlight: Chayanne in Toronto November 17th

• Notable Plug 🔌

✍️ TAKE NOTE

Greenhushing Exposed: Is Your Startup Missing the Mark on Transparent Sustainability?

The latest in the sustainability sphere, “Greenwashing” and “Greenhushing” are two corporate practices currently shaping the sustainability conversation. While one exaggerates environmental claims to appear eco-friendly, the other involves companies deliberately downplaying or hiding their genuine sustainability efforts to avoid scrutiny. Learn more about these terms and what they could mean for your business.

Key Takeaways

Greenwashing vs. Greenhushing: Greenwashing inflates eco-claims, while greenhushing avoids them altogether. Though less visible, greenhushing can reduce public trust by keeping stakeholders unaware of genuine sustainability efforts.

Motivations for Greenhushing: Companies may fear backlash, skepticism, or want to avoid being accused of greenwashing. They might stay silent until they achieve more measurable sustainability results, believing that sharing too soon could invite scrutiny.

Tools for Transparency: Platforms like Net Zero Now help businesses confidently report environmental progress, reducing the risks of both greenhushing and greenwashing. By fostering transparency, these tools allow companies to engage stakeholders more effectively and build credibility in their sustainability journeys.

Why This Matters: As demand for corporate accountability rises, businesses need to communicate their environmental efforts openly. Greenhushing may protect companies from criticism, but it also blocks valuable engagement with consumers and investors. Embracing transparency can foster trust, enhance brand reputation, and drive collective progress toward sustainability.

Read the full article here.

How a Thrift Store Meet-Up Led Two Engineers to Build Encore, the AI-Driven Thrift Finder

Encore, an AI-driven search engine for thrifting, was founded by former Apple engineer Alex Ruber and ex-Twitter and Asana engineer Parth Chopra, who met on Y Combinator’s platform and bonded during a thrift shopping trip. The app addresses the common problem of finding secondhand items across platforms, merging listings from multiple resale sites for an efficient, user-friendly experience.

Key Takeaways

 Effortless Thrifting: Encore aggregates resale items from various sites, making it easy for users to find unique, second-hand pieces in one place.

AI-Powered Personalization: The app’s intelligent algorithms allow for custom search filters, bringing users closer to their ideal brands, styles, and items with tailored results.

Eco-Friendly Shopping: By promoting thrifting, Encore appeals to those interested in sustainable consumerism, aligning with values common among millennials and Gen Z.

Why It Matters: Encore’s story highlights how an idea born from a casual shopping trip can become a tech-driven solution for a modern, eco-conscious audience. For entrepreneurs, Encore exemplifies the impact of combining personal experiences with AI innovation to create platforms that resonate with emerging market trends and sustainable values.

Read the full article.

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Chayanne: Bailemos Otra Vez Tour

Elmer Figueroa Arce, better known under the stage name Chayanne has released 21 albums and sold over 15 million records worldwide, making him one of the best-selling Latin music artists. Chayanne performs in Toronto on November 17th.

Get Tickets.

🔌  NOTABLE PLUG

🎙️ Get Into It: The Art of Charm Hosted by Johnny Dzubak and AJ Harbinger, this podcast helps listeners build confidence, networking skills, and relationships. Ideal for professionals seeking practical advice for personal and career growth. Listen on Apple or Spotify.

📄 Notable Hires: Software Engineer II, Backend @ Microsoft (Full-time, Vancouver)

🎓 Hope This Helps: Encore-AI. A Smart shopping companion app designed to enhance your online shopping experience. You can create personalized shopping journeys, receive curated recommendations, and connect with various e-commerce platforms, all in one place.

🌍 Notable Destinations: Toronto to Dubai ($961- $1600) Dates: January 16 - 22 2025. Click on this link to see the flight.

🧠 Today We Learned: The Micronesian island of Yap uses giant boulders as a form of currency.

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