- Notable Daily
- Posts
- Good Enough Isn’t Enough: Leadership That Refuses the Status Quo
Good Enough Isn’t Enough: Leadership That Refuses the Status Quo
Plus: The Impact of People You Surround Yourself With
What’s In This Email
Good Enough Isn’t Enough: Leadership That Refuses the Status Quo
The Impact of People You Surround Yourself With
Notable Spotlight: Burnaby Halloween Festival
Notable Plug 🔌
✍️ TAKE NOTE
Good Enough Isn’t Enough: Leadership That Refuses the Status Quo
Forget muffled foam plugs — Loop Earplugs turned a simple idea into a booming brand by making hearing protection stylish, accessible, and Gen Z-worthy. Founded by two guys who’d damaged their own ears at concerts, Loop morphed into a lifestyle product — not just a safety tool. With partnerships at Coachella, an entrance into major retail, and more than doubling its ad spend to over $80 million this year, the company is riding culture, design, and purpose into serious revenue territory.
Key Takeaways:
Style Meets Safety: Loop shifted perception from “boring earplug” to “festival accessory,” driving popularity among younger consumers.
Massive Growth Numbers: Revenue exploded as the brand tapped big-picture marketing and retail distribution expansion.
Strategic Partnerships: Collaborations with events, music, and high-profile brands strengthened Loop’s cultural relevance.
Purpose-Driven Angle: By focusing on hearing health and experience (not just volume reduction), Loop aligned with values-driven Gen Z consumers.
Marketing Muscle: Investing heavily in advertising shows the brand is scaling aggressively and not just riding a trend.
Why It Matters:
For entrepreneurs, retail strategists, and brand builders, Loop’s story is a masterclass in transforming a niche product into a cultural moment. It proves that when function meets fashion, when purpose blends with performance, and when you speak the language of your audience, you unlock real market power. Hearing protection might not sound glamorous, but Loop made it unforgettable.
🌐 AROUND THE INTERWEBS
Who you’re surrounded by has the most impact on your opportunities and everything you’re setting yourself up for. Watch this snippet from the Good Hang with Amy.
🔦 NOTABLE SPOTLIGHT 🔦
Burnaby Halloween Festival
Experience the glowing magic of Pumpkins After Dark, where more than 10,000 hand-carved pumpkins light up Central Park, or join the fun at the Monster Dash 5K, a spirited Halloween run perfect for costumed participants and cheering spectators.
🔌 NOTABLE PLUG
🎙️ Get Into It: The Worst Idea of All Time. Two comedians watch the same terrible movie every week for a year—and riff on it. Completely absurd, deeply hilarious, and strangely addictive. Listen on Apple Podcasts and Spotify.
📄 Notable Hires: Software Development Manager @ Clio (Full-time, Canada)
🌍 Notable Destinations: Vancouver to Paris ($629 1247 ) Dates: Nov 29 - Dec 5, 2025. Click here to see the link for this flight.
🧠 Today We Learned: Cats spend 70% of their lives sleeping.
We want to get to know you more! Take our community survey at your convenience. We appreciate you taking the time to help make Notable amazing!
Beyond Notable Daily
_________________
Editorial
Contact our editor
Advertising
Contact our team
Marketing Services
Contact our agency
ABOUT NOTABLE
Notable Life is Canada for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.
Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.