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Game Day to Grind Mode: How Patrick Mahomes Built a Better Coffee Brand

Plus: Why 2025 is only the beginning of AI expansion

Author

Notable Daily
July 15, 2025

What’s In This Email

  • Game Day to Grind Mode: How Patrick Mahomes Built a Better Coffee Brand

  • Why 2025 is only the beginning of AI expansion

  • Are millennials up against stronger odds for success than previous generations?

  • Notable Spotlight: Honda Indy Toronto

  • Notable Plug 🔌

✍️ TAKE NOTE

Game Day to Grind Mode: How Patrick Mahomes Built a Better Coffee Brand

It started with a simple question: why are most ready-to-drink coffees packed with sugar and additives, especially for people trying to stay active? That’s the gap Patrick Mahomes, alongside a team of seasoned beverage founders, set out to solve.

The result is Throne SPORT COFFEE, a new brand built around clean ingredients and performance. But way more interesting than the product is the why behind the build.

Mahomes, known for his precision on the field, brought the same intentionality to creating a drink that supports focus, energy, and movement without the crash.

For entrepreneurs, this is a case study in spotting a gap in a crowded category and filling it with something more thoughtful. It's not just about launching another brand. It’s about rethinking what “better for you” actually looks like in a market full of compromises.

Key Takeaways

  • Throne SPORT COFFEE focuses on function over filler
    With 200mg of natural caffeine, zero added sugar, and ingredients like B vitamins and electrolytes, the drink is positioned as a clean-energy option for active consumers.

  • The team includes veterans from BodyArmor and Essentia
    Mahomes partnered with beverage industry pros who understand how to build and scale in a competitive space. It's a reminder of the power of pairing vision with experienced execution.

  • The brand is rooted in performance, not just hype
    This isn’t just a celebrity slap-on. It’s a purpose-built product backed by the sportsman’s desire to create something that aligns with his lifestyle, training, and mindset.

Why It Matters

In a world full of celebrity-endorsed brands, this one might actually fill a real need or gap. For aspiring entrepreneurs, Throne’s new approach is a reminder that there’s still room for innovation, even in super saturated categories like energy drinks and coffee.

It also reflects a growing shift in consumer expectations. People want products that support their lifestyle without compromise. Clean ingredients, real function, and intentional branding aren’t just buzzwords. They’re baseline.

More importantly, this story shows how a clear personal mission, a visible gap in the market, and a strong team can create something with staying power. Whether you're launching your own venture or leading inside a company, the lesson is the same: substance, heart and strategy are what win.

🌐 AROUND THE INTERWEBS

So where are we really at with AI? Experts claim we’re at the same checkpoint we were back in 1993.

Read more below.

Sinéad Bovell on Instagram: "AI right now is like the internet in 1993. We are at the very beginning"

2,413 likes, 81 comments - sineadbovell on July 11, 2025: "AI right now is like the internet in 1993. We are at the very beginning".

www.instagram.com/reel/DL-9_c6RkUP/?igsh=ZzQ1aWNreWRuYmNp https://www.instagram.com/reel/DL-9_c6RkUP/?igsh=ZzQ1aWNreWRuYmNp

Are millennials entitled or just overworked, underpaid and the hands of an existential crisis?

Read more below.

🔦 NOTABLE SPOTLIGHT 🔦

Honda Indy Toronto

It’s back! A world-class motorsports festival which takes place annually with a temporary circuit using the streets surrounding Exhibition Place in downtown Toronto

🔌  NOTABLE PLUG

🎙️ Get Into It: Fluently Forward. Mentioned by Reddit users as a feel-good, banter-filled option, perfect for laughs and light culture chat. Listen on Apple and Spotify.

📄 Notable Hires: Chief Strategy Officer @ FinDev (Full-time, Canada)

🌍 Notable Destinations: Calgary to Paris ($527 846 ) Dates: Nov 17-25, 2025. Click here to see the link for this flight.

🧠 Today We Learned: The human nose can detect over 1 trillion scents.

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Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.