What’s In This Email

• From Trending to Timeless: How to Use Social Media Trends to Build Your Brand

• The Future Is Here: The Wildest and Most Innovative Gadgets from MWC 2025

• Notable Spotlight: The Coffee Party in March

• Notable Plug 🔌

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From Trending to Timeless: How to Use Social Media Trends to Build Your Brand

In today's digital landscape, social media trends can catapult a brand's visibility and engagement almost overnight. However, capitalizing on these trends requires timely action and strategic planning. Nicholas Leighton's article outlines six effective strategies for spotting and harnessing emerging social media trends to boost your brand's online presence. ​

Key Takeaways:

1. Leverage Social Listening

• Overview: Implement social listening tools to monitor online conversations and identify topics gaining traction across platforms.​

• Action Steps:

  • Utilize platforms like Hootsuite or Brandwatch to track keywords and hashtags.​

  • Stay informed about pop culture events and news that could influence trends.​

2. Be Original While Embracing Trends

• Overview: Participate in trends by adding your unique perspective to stand out.​

• Action Steps:

  • Tailor trending content to align with your brand's voice and audience interests.​

  • Create original content that resonates with the trend's theme.​

3. Ensure Brand Alignment

• Overview: Select trends that complement your brand's identity and values.​

• Action Steps:

  • Evaluate whether a trend aligns with your brand's message before engaging.​

  • Avoid trends that could confuse your audience or dilute your brand's image.​

4. Customize Content for Each Platform

• Overview: Adapt your content to suit the unique dynamics of each social media platform.​

• Action Steps:

  • Format content appropriately for platforms like Instagram, Twitter, and TikTok.​

  • Use platform-specific features and hashtags to enhance visibility.​

5. Act Quickly but Thoughtfully

• Overview: Timely participation in trends is crucial, but it should be deliberate and well-planned.​

• Action Steps:

  • Develop a streamlined content creation process to respond swiftly to trends.​

  • Balance speed with quality to maintain your brand's credibility.​

6. Monitor and Measure Impact

• Overview: Analyze the performance of trend-based content to refine future strategies.​

• Action Steps:

  • Use analytics tools to assess engagement metrics and audience feedback.​

  • Adjust your approach based on data-driven insights to improve outcomes.​

Why It Matters:

Effectively identifying and leveraging emerging social media trends can significantly enhance your brand's visibility and engagement. By implementing these strategies, businesses can stay ahead of the curve, connect authentically with their audience, and drive meaningful interactions that contribute to long-term success.

Read the full article.

The Future Is Here: The Wildest and Most Innovative Gadgets from MWC 2025

1. Lenovo’s Foldable and Solar-Powered Laptops

• Lenovo showcased a foldable 18.1-inch laptop that transforms from a compact device into a large productivity hub.

• A new solar-powered laptop was also revealed, boasting a 24% solar energy conversion rate, eliminating the need for frequent charging.

• These innovations highlight a shift toward sustainability and adaptable work environments.

2. Samsung’s Stretchable and Foldable Displays

• Samsung unveiled a stretchable screen that can expand up to 125% of its original size, a potential game-changer for flexible devices.

• A foldable gaming console and a TV that folds into a briefcase-sized frame were also introduced, signaling new possibilities in portable entertainment.

• These advancements could redefine how users interact with screens, merging flexibility with high-quality display technology.

3. Xpanceo’s Smart Contact Lenses

• A startup is developing smart contact lenses that offer augmented reality features directly in the wearer’s field of vision.

• These lenses include real-time data displays and health monitoring, bridging the gap between wearables and digital integration.

• If widely adopted, this technology could revolutionize everything from healthcare to everyday connectivity.

4. TCL’s Augmented Reality Glasses

• TCL introduced lightweight smart glasses capable of replacing some smartphone functions, offering hands-free access to notifications, navigation, and more.

• The design aims to make AR more accessible by reducing the bulk associated with traditional headsets.

• As AR technology improves, devices like these could shift how users interact with digital content in daily life.

Why It Matters:

The gadgets unveiled at MWC 2025 signal a growing focus on adaptability, sustainability, and seamless digital integration. Modular designs, stretchable screens, and AI-enhanced wearables demonstrate that technology is moving toward more personalized and intuitive experiences. While some of these innovations are still in the concept phase, they provide a glimpse into the future of consumer tech—one that prioritizes flexibility, efficiency, and a closer connection between the digital and physical worlds.

Read the full article.

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The Coffee Party - March Edition

Since their inception last November, organizers have been caffeinating guests at a different downtown venue each month and serving their homemade specialty coffee, House Blend.

Learn More.

🔌  NOTABLE PLUG

🎙️ Get Into It: My First Million. Hosted by Sam Parr and Shaan Puri, this podcast explores business ideas, trends, and entrepreneurial strategies. The hosts break down how people made their first million and offer tips on spotting new opportunities.
Listen on Apple Podcasts and Spotify.

📄 Notable Hires: Director, Dermatological Brands @ L’oreal (Full-time, US)

🎓 Hope This Helps: Craiyon AI, is an art generator that creates unique images from text prompts. It uses machine learning to generate new images that don't exist in the training data.

🌍 Notable Destinations: Montreal to Los Angeles ($319 561) Dates: August 28 - Sept 4, 2025. Click on this link to see the flight.

🧠 Today We Learned: The first American woman to vote was Lydia Taft. In 1756, she received the legal right to vote at a town meeting in Massachusetts.

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Notable Life is Canada for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.