What’s In This Email

• From Apple Car to EV Busts – 2024’s Biggest Transport Letdowns

• Last-Minute Gifts for the Book Lover in Your Life

• Great Gifts For Him

• Notable Spotlight: Christmas Toy Drive & Free Beers!

• Notable Plug 🔌

✍️ TAKE NOTE

From Apple Car to EV Busts – 2024’s Biggest Transport Letdowns

2024 was a tough year for ambitious transportation projects, with big names facing setbacks, delays, and outright flops. From hyped electric vehicles that couldn’t deliver to tech giants abandoning futuristic plans, the year showcased how even the biggest players aren’t immune to failure.

Key Takeaways:

1. Apple Car – Project Cancelled (Again):

   • The Dream: Apple’s long-rumored electric car was supposed to shake up the auto industry with sleek design and cutting-edge tech.

   • The Reality: Development dragged on for years, and Apple ultimately shelved the project, redirecting resources to AI.

   • Lesson Learned: Even Apple’s deep pockets couldn’t crack the complexity of car manufacturing.

2. Fisker’s Financial Struggles:

   • The Hype: Fisker aimed to rival Tesla with its Ocean SUV and future models.

   • The Fizzle: Production bottlenecks, missed targets, and cash flow issues plagued the company, leading to doubts about its future.

   • Why It Matters: EV startups are still fighting an uphill battle against manufacturing challenges and market saturation.

3. Tesla’s Cybertruck Woes:

   • The Anticipation: Tesla’s long-awaited Cybertruck finally hit the roads in 2024.

   • The Issue: Quality concerns, high prices, and limited availability left many fans disappointed.

   • Takeaway: Hype can carry a project far, but execution and affordability ultimately determine success.

4. Joby Aviation’s Slow Takeoff:

   • The Goal: Flying taxis were supposed to revolutionize urban transport.

   • The Reality: Regulatory hurdles and tech challenges delayed real-world launches, keeping the vision grounded.

   • Big Picture: The future of air taxis is still more fantasy than reality.

5. Autonomous Trucking Delays:

   • The Promise: Driverless trucks were expected to disrupt logistics and shipping.

   • The Stall: Technical limitations and safety concerns pushed back commercial rollouts.

   • What It Means: Fully autonomous trucking remains a long-term play, not an immediate fix.

Why it matters: 2024’s transportation sector reminded us that bold ideas often face hard realities. While innovation continues, not every project will cross the finish line—highlighting the fine line between ambition and practicality.

Read the full article.

Last-Minute Gifts for the Book Lover in Your Life

Need a quick but thoughtful gift for the bookworm in your life? This roundup of literary-inspired presents has you covered with ideas that go beyond just another bestseller. From cozy accessories to bookish décor, these gifts feel personal, fun, and perfect for the holidays.

Key Takeaways:

1. Literary-Themed Candles:

   • Capture the cozy essence of reading with candles inspired by famous books and characters. Think scents like "Sherlock’s Study" or "Pemberley Gardens."

2. Bookish Puzzles and Games:

   • Book-themed puzzles or literary trivia games add a fun twist to their love of reading. Perfect for quiet winter nights for all ages.

3. Customized Bookmarks and Accessories:

   • Personalized bookmarks, reading lights, or book sleeves offer a thoughtful, useful touch for avid readers.

4. Book Subscription Boxes:

   • Give the gift that keeps on giving with a monthly book box. Choose between indie picks, classics, or curated new releases.

5. Literary-Inspired Apparel and Mugs:

   • Sweatshirts with iconic book quotes or mugs featuring literary references add a bit of bookish flair to their daily routine.

Why it matters: When in doubt, go for gifts that enhance the reading experience – cozy, personal, and creative. It’s not just about the books; it’s about making their reading time feel extra special.

Read the full article.

mr.jodigo

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Beers & Cheers - Christmas Toy Drive

Rorschach is stoked to team up with The Supporters Beer in Toronto by joining Dog and Bear in hosting an east-end Christmas Party and Toy Drive on Monday, December 23rd to give back this season. Every toy donation will receive one free 16oz pint of Supporters!

Learn More.

🔌  NOTABLE PLUG

🎙️ Get Into It: A Bit of Optimism. Simon Sinek, a leadership expert, shares uplifting conversations about navigating life's ups and downs with hope and optimism. This podcast inspires listeners to find meaning and purpose in their daily lives.
Listen on Apple or Spotify.​​

📄 Notable Hires: Media Manager @ Sobeys (Full-time, Toronto)

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🌍 Notable Destinations: Toronto to Nashville ($254 450) Dates May 4-10, 2025. Click on this link to see the flight.

🧠 Today We Learned: There are only 16 trademarked scents in the US.

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Notable Life is Canada for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.

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