What’s In This Email

• Indigo is opening an innovative concept store 📖

• Zero-proof is here to stay

• We’re all ‘Back on 74’ 🕺

• Notable spotlight: Paradise Grapevine

• Notable plug 🔌

✍️ TAKE NOTE

Indigo To Open Innovative Urban Concept Store at The Well in Toronto’s King West Neighbourhood

Indigo Books & Music is set to introduce an exciting urban concept store in downtown Toronto, located at The Well. The grand opening is slated for fall 2023!

Key Takeaways

• Indigo's CEO, Peter Ruis, emphasized that the new store will be a destination and social gathering place. It will celebrate Indigo's core offerings, including books, music, fashion, and culture, promising visitors an elevated and immersive experience.

• The store will boast engaging displays called Immersive Shoppable Product Vignettes, a Vinyl Record Shop featuring a jukebox, a Gourmet Coffee Truck offering snacks, beer, and wine, a plant shop for plant enthusiasts, and a space for book clubs, events and gatherings to foster a sense of community.

• The Well was chosen deliberately as the location for this innovative store, aligning with the development's forward-thinking concept. The Well is set to become a vibrant destination with diverse tenants, including retail, food service, and office spaces.

• This move by Indigo reflects its commitment to adapt to changing consumer preferences and provide a dynamic and engaging retail experience for its customers.

Zero-Proof is Here to Stay

A growing number of Gen Z and millennials are reevaluating their relationship with alcohol as many of the population are choosing to reduce their intake, opt for non-alcoholic beverages, or abstain altogether.

Key Takeaways

• The shift towards ‘zero-proof’ beverages is not just a trend but a lasting movement as younger generations focus on making informed choices surrounding consumption - rooted in health and wellness.

• Gen Z and millennials recognize alcohol’s adverse effects on mental health and want to enjoy social activities without experiencing the negative consequences of alcohol consumption.

• Experts believe that the rise of non-alcoholic products, sober-friendly spaces, and the influence of social media aesthetics contribute to the shift in drinking habits.

• To sustain the movement, we’ve seen a growing number of restaurants and bars expanding their menus to include non-alcoholic beverages, and producers introduce new ‘zero-proof’ options to their existing product lines.

@nathanlust

What did they put in this song 🔥 #jungle #nathanlust

Paradise Grapevine

Winery, bar and wine shop.

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🔌  NOTABLE PLUG

🎙 Get Into It: Millennial Investing is one of the top-ranked investing podcasts in the world geared to the millennial generation. Listen on Apple or Spotify.

📄 Notable Hires: Manager, Digital Consumer Engagement Canada- Hybrid @ Estee Lauder.

🎓 Hope This Helps: Grape Witches grant, awarding $15,000 in GW Grants – five at $1,000, two at $2,500 and one at $5,000 – to BIPOC wine professionals looking to further their goals in the industry.

🧠 Today We Learned: Strawberries are not actually berries. They're actually "a multiple fruit which consists of many tiny individual fruits embedded in a fleshy receptacle," according to the Carnegie Museum. It's an odd way to describe a strawberry, but it's accurate nonetheless.

Avocados technically are berries, though.

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ABOUT NOTABLE
Notable Life is Canada's hub for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 46,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.