What’s In This Email

• Honesty is the best policy in business

• Consumers prioritizing health and wellness more than ever before

• Miley Cyrus releases a new single

• WFH at Bevy at the Combine

• Notable Spotlight: Toronto Queer Film Festival

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🏗️ Building a Business on Truth: Why Honesty Matters More Than You Think

Thinking about fudging the numbers to impress investors? It might seem like a harmless shortcut, but honesty is your most valuable asset in the world of startups. Here's why:

• One lie can snowball into disaster: Take the example of the startup that presented a fake platform and fabricated revenue. This isn't an outlier. Dishonesty can quickly unravel, damaging your reputation and jeopardizing future funding opportunities. Investors conduct thorough due diligence, and unearthed lies can lead to legal consequences and permanently stain your startup's image.

• Investors value trust more than you think: Building long-term relationships with investors requires transparency, not just initial hype. While a flashy presentation might grab attention, investors are looking for sustainable businesses with a commitment to ethical practices. Openly communicating challenges and setbacks demonstrates your integrity and allows investors to feel confident in your ability to navigate difficulties. Remember, statistics show the average partnership between an investor and a startup lasts longer than a marriage! Building trust is essential for securing long-term support.

• Honesty fosters a thriving company culture: Open communication and trust lead to happier employees and loyal customers. When employees feel empowered to be transparent about challenges and uncertainties, they're more likely to collaborate effectively and innovate. This fosters a positive work environment, increasing employee loyalty and satisfaction. Additionally, customers are more likely to patronize businesses they trust, and honesty is a key ingredient in building that trust.

Why this matters: Ethical choices pave the way for long-term success in a competitive landscape. Choose honesty, not just because it's the right thing to do, but because it's the smarter business move. Remember, the journey to entrepreneurial success is filled with challenges, and the deceptive temptation may seem like a shortcut, but it will lead to a dead-end sooner or later. Embrace honesty, not just as a moral code, but as a strategic advantage, and watch your business thrive.

Read the full article here.

Consumer Culture Report Reveals Consumers Prioritizing Health & Wellness Like Never Before

Forget the newest tech gadget – people are turning their attention (and wallets) inward. A new consumer report shows that health and wellness products are becoming the hottest splurge item, rivalling electronics and technology for the first time in years. Let's break down what this shift means for businesses and why it's particularly relevant for millennial consumers.

A new report reveals a major shift in consumer spending:

• Health & Wellness is now a top splurge category: For the first time in 5 years, it shares the top spot with electronics & technology (52% each).

• Increase in health & wellness spending: This category saw a significant 9% increase over last year.

• Focus on self-investment: Consumers are increasingly willing to spend on themselves, creating an exciting opportunity for health & wellness brands.

Generational breakdown:

• Older generations prioritize health & wellness: It's the top splurge category for individuals aged 45-64 (62%) and 65+ (45%).

• Gen Z redefines priorities: They value both health & wellness (59%) and beauty & personal care (57%) and plan to spend heavily in these areas.

What this means for you:

• Health & wellness brands have a golden opportunity: Consumers are receptive to your products and messaging.

• Authenticity matters: Gen Z relies heavily on influencer recommendations, so prioritize authentic connections with them.

Why this matters: This report highlights a significant shift in consumer behaviour, with health & wellness taking center stage. As millennials prioritize their well-being, this trend is likely to continue, creating exciting opportunities for relevant businesses and brands.

Read the full article here.

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Toronto Queer Film Festival 2024

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Toronto Queer Film Festival 2024 will be held March 14 - March 17 with the theme of “Visions of Care and Collaboration.”

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Notable Life is Canada's hub for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.