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What’s In This Email

• Facebook wants you back

• Instagram plays with invasive ads

• Never ask a hustler how they make their money

• Your weekend cocktail bar

• Notable Spotlight: DaiLo

• Notable Plug 🔌 

✍️ TAKE NOTE

Facebook Wants Young Adults Back: Here's How They're Trying (and Why It Matters)

Facebook is on a mission to win back young adults. They've seen success with over 40 million daily users aged 18-29 in the US and Canada, but that number still lags behind other social media platforms.

Key takeaways

• Focus on making money: Facebook is giving creators tools to monetize their content, appealing to young adults' hustle.

• More than just social: They're highlighting features like Facebook Marketplace and Dating to be a one-stop shop for young adults navigating life transitions.

• The competition is fierce: Though Facebook boasts growth, it still falls behind trendier apps like Snapchat and TikTok for Gen Z and Millennials.

Why this matters: Facebook is a familiar platform, but it's facing stiff competition for your attention. This push to be a hub for creators, dating, and finding deals could make it a more valuable tool again, especially for those comfortable with the platform already.

Read the full article here.

Brace Yourselves: Instagram Testing Pop-Up Ads in Stories

Get ready to rage-quit Instagram: the platform is testing out invasive pop-up ads that appear in the middle of your friends' stories.

Here's the deal:

• Pop-up party: Ads for a VR game called "Super Rumble" interrupt stories, jarring the user experience.

• Unskippable frustration: These ads can't be swiped away until a timer counts down, just like those pesky mobile game ads.

• Is it a glitch? Nope. Meta is testing whether it can serve us more ads.

Why this matters:

• Goodbye, peaceful scrolling: Potentially say goodbye to catching up with friends' stories uninterrupted.

• Is this the future? This test might be a sign of even more intrusive ads coming to Instagram.

• Remember why we left Facebook? This feels a lot like Facebook's ad overload, and it could hurt Instagram’s user experience.

Read the full article here.

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🔌  NOTABLE PLUG

📚 Get Into It: The 33 Best Business Books for Entrepreneurs in 2024. Books can cheer us up when we’re feeling sad, motivate us to make improvements, and teach us new skills. If you’re looking to put together an entrepreneurial reading list, here are the best business books to include.

📄 Notable Hires: Sr. Business Operations Analyst (Fixed Term Contract) @ Harley-Davidson Motor Company (remote, Toronto)

🎓 Hope This Helps: SciSummary. Use AI to summarize scientific articles in seconds. SciSummary is built with research in mind. Watch SciSummary vs. ChatGPT summarizing the same document.

🌍 Notable Destinations: Toronto to The Hamptons ($207 - $450) Dates: July 3 - July 10. Click on this link to see the deal.

🧠 Today We Learned: that Tabasco Sauce undergoes a three-year fermentation process in repurposed whiskey barrels before it’s bottled.

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ABOUT NOTABLE
Notable Life is Canada for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content. v