What’s In This Email

• Catch a glimpse of a meteor shower

• Ontario’s favourite drinks of 2023 - LCBO

• Steal these LinkedIn hacks to get the offer

• A little inspiring advice

• Notable Spotlight: Inherit Eco

• Notable Plug 🔌

✍️ TAKE NOTE

🌠 Geminid Meteor Shower: A Spectacular Celestial Event 🌌✨

Get ready for a dazzling display in the night sky! The annual Geminid meteor shower, one of the year's most anticipated astronomical events, is set to peak this week, promising a spectacular show of "shooting stars."

Why the Geminids Are Special:

• High Frequency: Under ideal conditions, the Geminids can produce an impressive 100 to 150 meteors per hour.

• Origin: This meteor shower occurs as Earth passes through debris from asteroid 3200 Phaethon.

• Consistency and Brightness: Known for their reliability and bright fireballs, the Geminids are a favourite among stargazers.

Best Time to Watch:

• Peak Viewing: The shower will be at its best on Wednesday night into early Thursday morning, though meteors will be visible before and after these times.

• Radiant Point: Meteors will appear to originate from the constellation Gemini but can be seen across the sky.

Viewing Tips:

• Find a Dark Spot: For the best experience, head to a location far from city lights.

• Let Your Eyes Adjust: Spend about 30 minutes in the dark to let your eyes adapt and avoid looking at your phone.

• Stay Warm: Dress warmly for the cold night.

• Patience Pays Off: The longer you watch, the more meteors you'll likely see.

What to Expect:

• Moon Conditions: A nearly new moon means darker skies, allowing even dimmer meteors to be visible.

• Realistic Expectations: While 100 to 150 meteors per hour are possible under ideal conditions, most viewers can still expect a good show, even if they don't see that many.

This year's Geminid meteor shower promises to be a memorable celestial event. So bundle up, head outside, and enjoy one of nature's most magnificent displays! 🌟🔭🌃 

Read the full article here.

🍷 Ontario's Drinking Trends in 2023: LCBO Report Highlights 🍺🥂

The Liquor Control Board of Ontario (LCBO) has unveiled the drinking preferences of Ontarians in 2023, revealing a shift towards more value-driven choices. Here's a breakdown of the key trends:

1. Budget-Conscious Selections:

   • Shift in Preferences: Amidst efforts to reduce spending, Ontarians leaned towards more affordable alcoholic options.

   • Brand Loyalty vs. Budget-Friendly: While some remained loyal to specific brands, many explored cost-effective alternatives.

2. Tequila's Continued Popularity:

   • Sustained Growth: Tequila, still riding the wave of its previous year's frenzy, saw a 44% growth over two years.

   • Celebrity-Backed Brands: Brands with celebrity endorsements, unique aging processes, and distinctive packaging were trendy.

3. Beer Choices:

   • Mainstream Over Craft: Mainstream Canadian beers outperformed premium and craft beers, with a 10% higher demand.

   • Craft Beer Trends: IPA lovers sought out more adventurous craft beer options.

4. Rise of Ready-to-Drink Products:

   • Increased Popularity: Pre-mixed cocktails, seltzers, and coolers saw a 10% rise in popularity since 2022.

   • Canned Cocktails: A notable 40% growth driven by new brands and diverse offerings.

5. Sparkling Wines and Lighter Options:

   • Bubbly Choices: Prosecco and other sparkling wines from Italy, Spain, and local producers were in demand.

   • Preference for Lighter Wines: Consumers gravitated towards roses, white wines, and lighter reds, moving away from heavier styles.

6. Alternative Wine Formats:

   • Boxed and Small Bottles: Three-litre boxed wines saw a 28% sales increase, while 375ml bottles rose by 15%.

   • Low and Non-Alcoholic Wines: Lighter wines with lower sugar content gained popularity.

7. Regional Variations:

   • Tequila Dominance: Most regions favoured tequila, except Ottawa, where New Zealand's White wine grew by 13%.

   • Beer Preferences: Mainstream beer sales increased in western and southwestern Ontario and the Greater Toronto Area.

The LCBO's data for 2023 paints a picture of Ontarians' evolving alcohol preferences, with a clear trend towards value, variety, and lighter options. 🍸📊🌟

Read the full article here.

@elevarcareercoaching

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@theschoolofhardknocks

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Inherit Eco

Established in 2023, Inherit Eco Inc. (IE) creates practical minimalism for children, produced in limited quantities. With a foundation in textiles and notions, we curate functional, timeless designs without compromising quality. IE does not keep any inventory on hand. Everything is made-to-order using up-cycled materials while being mindful of how we source our textiles and notions. We reuse all of our scraps for zero waste.

Shop now

🔌  NOTABLE PLUG

🎙️ Get Into It: The Opportunist podcast. Jake Johnson (New Girl, Spider-Man: Across the Spider-Verse) and Gareth Reynolds (The Dollop) don't feel qualified to give strangers good advice. Most of their friendship over the last 15 years has been based around dumb bits, but they do (for better or worse) want to try to help people out. Like your friendly local bartender or your tipsy uncle at a family gathering, Jake and Gareth are on the caller's side and trying to help. In each episode, the guys make several pitches to callers (whose questions range from trivial to serious) with their best attempts at advice. They can't promise their suggestions will be perfect, but it will be the best they've got. Jake and Gareth also occasionally bring on a friend, peer or even an expert to help along the way. Listen on Apple or Spotify.

📄 Notable Hires: Director of Product, Firefox Search and AI @ Mozilla (remote, Toronto)

🎓 Hope This Helps: Open Rates. Find and convert newsletter sponsorships in your niche. Find, contact, and close companies who are actively advertising in newsletters through Open Rates real-time database of 10,000+ sponsors.

🧠 Today We Learned: Tennis balls used to be black and white but changed to yellow for TV viewers thanks to David Attenborough's suggestion.

Beyond Notable Daily
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Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.