What’s In This Email

• Don’t believe everything you see on the internet

• Purpose over pressure in the workplace for the win

• Toronto is getting a new beach

• Knix & Nudestix warehouse sale

• Notable Spotlight: Trove

• Notable Plug 🔌 

✍️ TAKE NOTE

AI Misinformation: Why What You See Online Might Not Be Real

Imagine seeing a fake news story next to an ad for your favourite brand. Scary, right? Well, with the rise of AI, that scary scenario is becoming more and more common. Here's the deal:

• AI can create hyper-realistic fakes: Forget clunky photoshops—AI can now generate images, videos, and even articles that are incredibly convincing. You might see a fake news story about a climate change hoax or a video of a celebrity endorsing a product they have never heard of.

• Fake content spreads like wildfire. Misinformation travels faster and farther online than real news. Because AI-generated content can be so realistic, it can easily fool people, especially on platforms like Facebook and TikTok.

• Elections are a target: AI-generated fake content can be used to smear candidates, spread lies about voting, and undermine trust in democratic processes. A recent Adobe survey found that 80% of Americans worry this will happen in upcoming elections!

• It's hard to spot the fakes: While tech companies and advertisers are working on detection tools, it's an ongoing battle. The survey also showed that only 44% of people could correctly identify fake political content. That means a lot of misinformation is slipping through the cracks.

• Everyone is affected: Even if you don't fall for the fakes yourself, they can still erode trust in everything you see online. This "liar's dividend" makes it hard to know what's real and what's not, hurting both democracy and our ability to make informed decisions.

The good news? There's a fightback brewing. California just passed a law promoting transparency in AI, and some social media platforms are watermarking AI content. But staying informed is key! We need to be super critical of what we see online. Here are some tips:

• Fact-check before you share: Don't just trust headlines or sensational content. Use reputable sources to verify information.

• Look for the source: Who posted the content? Are they credible?

• Be wary of emotional triggers: Fake content often uses charged language to get a reaction. Take a step back and assess the information calmly.

By working together, we can fight back against AI misinformation and protect ourselves from being manipulated. This is especially important for safeguarding elections and ensuring a healthy democracy. Remember, in the battle against AI-generated lies, knowledge truly is power.


Read the full article here.

Forget Rushing, Focus on Why: How Purpose Beats Pressure in the Workplace

Deadlines looming? Feeling pressured to constantly hustle? This article offers a fresh perspective for managers: ditch the urgency and ignite purpose!

• Why Urgency Backfires: Constant pressure to speed up leads to shortcuts, missed solutions, and micromanagement. It also loses its power over time and drowns out important communication.

• The Power of Purpose: When people understand the "why" behind their work, they're naturally motivated to put in the time and energy. It fosters better decision-making, innovation, and a desire to create something meaningful.

• Leaders as Purpose Igniters: Your job is to hire talented individuals and inspire them by showing the impact of their work. Trust your team to translate purpose into action, and watch productivity soar!

Why This Matters: You crave meaningful work. This article highlights the importance of finding a company that fosters purpose, not just urgency. By prioritizing purpose, you'll be more engaged, productive, and fulfilled in your career.

Read the full article here.

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@curiocitycanada

This new beach will be opening this summer in Toronto👀 @lily roberti #toronto #downtowntoronto #park #newbeach #beach #summervibes #summer... See more

@styledemocracy

The Knix & Nudestix Toronto Warehouse Sale is on NOW! Shop up to 80% off with prices starting at $3! Visit us at The International Centre ... See more

Trove

@marinarossa_

Got to check out #Trove today and it blew my mindddd - feeling absolutely amazing, save this so you remember to check it out! #toronto #th... See more

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🔌  NOTABLE PLUG

🎙️ Get Into It: The Constant: A History of Getting Things Wrong podcast. Did you know that Europeans used to believe that sheep grew from Mongolian trees? Have you heard about the misbegotten discovery of a new form of water in the 1960s that set off a Cold War arms race? Ever seen the gleaming Las Vegas hotel that accidentally shoots heat rays at poolside guests? The Constant is an audio history of getting things wrong. From ancient science to contemporary blunders, we take you on journeys of misadventure and misapprehension, filling your brain with juicy nuggets of the sometimes comical, sometimes tragical and always fascinating ways people mess things up. Listen on Apple or Spotify.

📄 Notable Hires: Manager, Marketing (Kilian Paris, Frederic Malle, Darphin, Tom Ford) @ Estée Lauder Companies (hybrid, Toronto)

🎓 Hope This Helps: CopyTruck. Grow organically on LinkedIn from day 1 by creating compelling posts and articles, leveraging AI for content creation and engagement, and say goodbye to ad expenses.

🌍 Notable Destinations: Toronto to Ibiza ($971 - $1350) 
Dates: June 8 - June 15. Click on this link to see the deal.

🧠 Today We Learned: that the Stanley Cup is the oldest existing trophy to be awarded professionally in North America commissioned in 1892 by its namesake, the Lord Frederick Arthur Stanley of Preston, 16th Earl of Derby.

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ABOUT NOTABLE
Notable Life is Canada for young professionals, entrepreneurs, and culture generators operated by The Notable Group. Notable Daily inspires ideas and sharpens the minds of over 40,000 top-tier professionals in competitive industries.

Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.