What’s In This Email

• The True Cost of Flying? Air Canada’s $10M Lesson on Transparency

• The Zara Jacket That’s Gone TikTok Viral

• Niagara Falls Travel Tips

• Notable Spotlight: Metallica in Toronto

• Notable Plug 🔌

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Air Canada Just Lost a $10M Lawsuit Over Hidden Fees — Here’s What Happened

If you’ve ever scored what seemed like a cheap flight, only to be hit with a wave of “extra fees” before checkout, you’re not alone. And now, Air Canada is being called out for exactly that.

The Quebec Court of Appeal has ordered the airline to pay over $10 million in damages after a class-action lawsuit found it misled passengers by advertising lower ticket prices than what customers actually paid. The issue? Fuel surcharges — fees that weren’t clearly stated upfront during the booking process.

The case, which dates back more than a decade, centred on how Air Canada’s pricing on its website left customers in the dark about what they were really paying. After years in court, the ruling sends a strong message: transparency matters — especially when thousands of dollars are on the line.

Key Takeaways:

1. Airlines Must Be Transparent
This ruling reinforces that advertised ticket prices should reflect the actual cost of a flight, not hide significant fees like fuel surcharges.

2. A Big Win for Consumer Rights
Thousands of Canadian passengers are now eligible for compensation, proving that consumers can hold major companies accountable for misleading practices.

3. Potential Industry-Wide Impact
While this case focused on Air Canada, it sets a precedent for how all airlines present fees moving forward — especially in the digital booking era.

4. Travel-Savvy Canadians Are Paying Attention
For younger generations who book travel online and are used to hunting for deals, this case validates a common frustration — and promises change.

Why It Matters: This case is bigger than just Air Canada. It’s about holding brands accountable to the customers they serve. With the cost of living rising and travel becoming a luxury again, clear and honest pricing isn’t just a nice-to-have — it’s essential.

The court’s decision sends a clear message: when you advertise a price, it needs to be the real price. That matters for travellers, especially younger Canadians who are more discerning and digitally savvy than ever before.

As airlines fight for customer loyalty in a competitive market, this ruling could shape a future where transparency isn’t optional — it’s expected.

Read the full article.

🌐 AROUND THE INTERWEBS

@ivanaramirezm

This @ZARA jacket omg!!! #zarahaul #zaratryon #zaraviral #zarajacket #fashiontiktok

@travelwithkna

Don’t make this mistake when you visit Niagara Falls 👀 Most people only stop for the view… but there’s so much more to do. Here’s a 4-day... See more

Metallica in Toronto

METALLICA brings their M72 WORLD TOUR to Rogers Centre in Toronto on April 24th and 26th, 2025!

Learn More.

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🎙️ Get Into It: The Zach Lowe Show. ESPN's Zach Lowe discusses the latest developments in the NBA, featuring interviews with players, coaches, and other basketball insiders. Listen on Apple Podcasts or Spotify.

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🎓 Hope This Helps: Craiyon AI, is an art generator that creates unique images from text prompts. It uses machine learning to generate new images that don't exist in the training data.

🌍 Notable Destinations: Toronto to Barcelona ($723 921) Dates: June 30 - July 7, 2025. Click here to see the link for this flight.

🧠 Today We Learned: In 2025 in Japan, more diapers are now sold for elderly people than for babies.

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Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.