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Burned Out to Banked Up: How This Side Hustle Became a 9-Figure Business
Plus: A Fact That Could Impact Your Future Growth
Notable Daily
May 01, 2025
What’s In This Email
Burned Out to Banked Up: How This Side Hustle Became a 9-Figure Business
This One Fact Could Impact Your Future Growth
A Cozy Find For Your Next Weekend Brunch
Notable Spotlight: Worlds On Paper: Drawings from Kinngait
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Burned Out to Banked Up: How One Guy’s Side Hustle Became a 9-Figure Business
Will Nitze wasn’t miserable at work, just uninspired. At 34, he found himself in a well-paying corporate job that checked all the “safe” boxes but left him feeling totally disconnected. Instead of spiraling into yet another quarter-life crisis, he made a bold (and strategic) move: he asked his boss to cut his hours and his pay so he could chase a passion project that had been sitting in the back of his mind.
That project? A brain-boosting nutrition bar designed for focus, performance, and mental clarity. What started as a few late-night experiments turned into a full-fledged business and eventually, a company that would grow into the nine-figure territory. No venture capital. No overnight success story. Just consistent energy, smart decisions, and a willingness to bet on himself.
Will’s story isn’t just another “look what I built” highlight reel. It’s a real-world example of how side hustles can scale without blowing up your life first. He didn’t quit cold turkey. He carved out the time, made intentional trade-offs, and kept showing up. That’s what made the difference.
Key Takeaways
Design Your Exit Strategy
Will didn’t just walk away. He negotiated a reduced schedule that gave him time and stability. For anyone balancing a steady job and a big idea, this is a reminder that creative compromises can buy you the freedom to start.
Passion is Your Fuel
He didn’t pick a business for the trends. He picked something he genuinely cared about. That passion gave the hustle longevity when things got tough.
You Don’t Need It All Figured Out
There was no perfect timing or million-dollar business plan. He started with what he had and let it grow from there.
Why It Matters
This story hits home for anyone sitting at a job that feels stable but soul-sucking. Will’s approach reminds us that it’s not always about making a huge leap. It’s about making space. For Canadians looking to build something on the side, whether it’s a product, service, or creative idea, his journey proves it can be done without a trust fund, a fancy MBA, or a massive social following.
It also speaks to a broader cultural shift. More and more people are looking for meaning in their work, not just a paycheck. And the “safe” path isn’t always the most secure one anymore. Economic uncertainty, rising costs, and burnout have pushed many to rethink how and why they work. Side hustles are no longer hobbies. They’re modern-day career insurance, and sometimes, the path to real freedom.
Will’s story shows that the formula is simple, but not easy. Know your why. Make the time. Start before you’re ready. And go all in when the moment is right.
🌐 AROUND THE INTERWEBS
The amount of growth one can truly experience might have a direct correlation to this one fact.
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Disclosure: While we utilize artificial intelligence (AI) to assist with certain aspects of content development, all information provided in our content is thoroughly vetted and edited by our team of humans. We strive to ensure the accuracy and reliability of all information. However, we recommend that readers conduct research or seek professional advice to make informed decisions. This email may contain sponsored content.