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Beyond Basketball: How Shaq Built an Empire Outside of the Court
Plus: Rethinking Tiny Living: The End of the Micro-Condo Era?
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Beyond Basketball: How Shaq Built an Empire Outside of the Court
Rethinking Tiny Living: The End of the Micro-Condo Era?
The Three Types of People in Your Network
Notable Spotlight: The Four Seasons Ballet
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Beyond Basketball: How Shaq Built an Empire Outside of the Court
Shaquille O’Neal isn’t just a basketball legend—he’s a franchise mogul, investor, and business powerhouse. From owning hundreds of restaurant locations to making smart investments in tech and entertainment, Shaq has built an empire that goes way beyond sports. But what makes him different? He only invests in what he truly believes in. In a recent interview, he broke down his approach to franchising, wealth-building, and leadership, dropping gems that every aspiring entrepreneur should hear.
We’re living in the era of side hustles and financial independence, and Shaq’s playbook proves that success isn’t just about making money—it’s about knowing where to put it. Whether you’re looking to build a business, start investing, or just be smarter with your career, his strategy is all about long-term thinking, strategic partnerships, and making moves that align with your values.
Key Takeaways:
🏀 Learn Before You Earn – Shaq doesn’t just throw money at businesses—he educates himself first. Before buying into a franchise, he studies the entire industry, asks questions, and learns the game. Want to succeed? Become a student first.
💡 Only Invest in What You Believe In – He’s passed on deals worth millions because he wouldn’t promote something he doesn’t use or love. If you’re building a brand or investing in something, authenticity matters.
🤝 The Right People Make the Difference – Shaq knows he’s not an expert in everything, so he surrounds himself with business partners who complement his skills. No matter what you’re working on, having the right team can make or break your success.
💰 Multiple Streams of Income Are Key – Franchises, endorsements, tech startups—Shaq is diversified. The takeaway? Don’t rely on just one income stream. Find ways to build wealth across different industries.
🔥 Your Brand Is Your Leverage – Whether you have 500 followers or 500K, your personal brand matters. Shaq uses his reputation and credibility to expand his business ventures—and you should too.
Why it Matters:
Shaq isn’t just building wealth—he’s building generational success. His approach is a blueprint for millennials looking to invest, build businesses, or level up their careers. The lesson? Bet on yourself, surround yourself with smart people, and only invest in what you truly believe in.
Rethinking Tiny Living: The End of the Micro-Condo Era?
Remember when tiny micro-condos were all the rage? Developers pushed them as the perfect urban solution—tiny but trendy, ideal for young professionals and first-time buyers. But now? Bigger spaces are back in demand. The pandemic made people rethink living in a shoebox, especially with remote work becoming the norm. Suddenly, that 300-square-foot "modern micro-loft" doesn’t feel so appealing when you’re taking work calls from your bed and eating dinner three feet away from your couch.
For city dwellers, this shift means rethinking homeownership, renting, and even where to live. The market is catching on—developers are moving toward larger, more livable units as buyers demand more space for work, hobbies, and, you know, basic human comfort. If you’ve been eyeing real estate, this trend could impact prices, investment decisions, and even the future of city living.
Key Takeaways:
🏡 Size Actually Matters – The era of micro-condos might be fading as people prioritize functional, multi-use spaces over ultra-compact designs.
💼 Work-from-Home Changed Everything – The pandemic blurred the lines between home and office, making tiny spaces way less practical for full-time living.
📈 Developers Are Catching On – Builders are adjusting their blueprints, shifting toward slightly bigger condos that can actually fit a desk (imagine that!).
🌆 Urban Living May Evolve – If the demand for bigger units continues, will cities start building differently? Will affordability shift? These are big questions for anyone considering real estate.
💰 Investment Impacts – If you bought a micro-condo as a rental property or future home, it might not hold the same value as before. The market’s moving toward units with actual livability.
Why It Matters:
The dream of minimalist, ultra-compact urban living isn’t dead, but it’s definitely evolving. If you’re thinking about buying, renting, or investing in real estate, now’s the time to watch how this trend plays out—because what people want in a home isn’t what it used to be.
🌐 AROUND THE INTERWEBS
These are the three people you need in your network to accelerate your growth. Do you have them yet?
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The Four Seasons Ballet

Sultry piano music by Keith Jarrett meets the vocal stylings of Lady Gaga in this edgy duet, which marks The National Ballet of Canada’s first world premiere partnership with Germany’s Marco Goecke.
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🎙️ Get Into It: Business Made Simple. Host Donald Miller simplifies the complexities of entrepreneurship, offering practical business advice on leadership, marketing, and sales. This podcast is great for entrepreneurs looking to streamline their operations.
Listen on Apple or Spotify.
📄 Notable Hires: VP, Brand @ Neo Financial (Full-time, Toronto)
🎓 Hope This Helps: Craiyon AI, is an art generator that creates unique images from text prompts. It uses machine learning to generate new images that don't exist in the training data.
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🧠 Today We Learned: The term “red tape” comes from the historical practice of using red ribbons or tape to bind official documents.
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