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- At 24, She Was Fired From Her Advertising Job. Then an 'Incredibly Important' Mindset Helped Her Build a Multimillion-Dollar Business
At 24, She Was Fired From Her Advertising Job. Then an 'Incredibly Important' Mindset Helped Her Build a Multimillion-Dollar Business
Plus: What to Know If You're Considering Buying A House with Your Friends
What’s In This Email
At 24, She Was Fired From Her Advertising Job. Then an 'Incredibly Important' Mindset Helped Her Build a Multimillion-Dollar Business.
What to Know If You're Considering Buying A House with Your Friends
Toronto’s Haunted House Martino Manor
DIY Pumpkin Gnocchi
Notable Spotlight: Le Petit Chef Experience in Calgary
Notable Plug 🔌
✍️ TAKE NOTE
At 24, She Was Fired From Her Advertising Job. Then an 'Incredibly Important' Mindset Helped Her Build a Multimillion-Dollar Business.
Melissa Ben-Ishay transformed her passion for cupcakes into Baked by Melissa after being fired from her ad agency job. Starting in her NYC apartment, she built the business through hands-on efforts, partnerships, and early press exposure. Today, the brand boasts multiple locations, nationwide delivery, and strong social media influence, highlighted by viral recipes on TikTok. Ben-Ishay also addresses challenges for female entrepreneurs, noting confidence barriers and unique obstacles for women in business. She embraces the unpredictability of entrepreneurship, which fuels her growth and fulfillment.
Key Takeaways
From Fired to Inspired: Ben-Ishay’s firing led to the founding of Baked by Melissa in 2008, building the business from her home kitchen by delivering cupcakes across NYC. A critical partnership allowed her access to a commercial kitchen, giving her business an early boost through exposure in NYC markets.
Social Media as a Brand Amplifier: With over 2.5 million TikTok followers, Ben-Ishay has leveraged social media to expand her brand’s reach, including viral recipes that brought her significant media attention and helped her become a cookbook author. She sees social media as an essential tool for connecting with her audience and sharing her evolving food philosophy.
Addressing Female Entrepreneur Challenges: Ben-Ishay acknowledges confidence and funding challenges often faced by female entrepreneurs, noting her delayed acceptance of the CEO role despite founding the company. She encourages other women to push past self-doubt to find success, embracing entrepreneurial unpredictability as a source of growth and learning.
Why This Matters: Melissa Ben-Ishay’s story underscores the impact of resilience and creativity in entrepreneurship, especially for women in business who face unique challenges. Her success shows how social media can amplify small businesses, helping founders connect with audiences and expand their brands beyond traditional marketing methods. Ben-Ishay’s journey also highlights the broader issue of confidence barriers for women in leadership, illustrating the importance of self-belief and adaptability in overcoming obstacles and achieving business growth.
What to Know If You're Considering Buying A House with Your Friends
With housing costs soaring, co-owning a home with friends is becoming an appealing option for Canadians to afford property. While co-ownership allows for shared costs and mortgage qualifications, it comes with financial and legal complexities. Experts recommend detailed agreements to clarify responsibilities, maintenance costs, and exit strategies to avoid conflicts and secure the investment.
Key Takeaways
Growing Interest in Co-Ownership: As real estate prices rise, buying with friends offers a path to homeownership, with shared costs and mortgage access appealing to many prospective buyers.
Legal and Financial Preparations: Crafting clear, legal agreements for upkeep, costs, and exit plans can help protect each owner and prevent disputes down the line.
Financial Implications: Financing a shared home means each owner’s financial health impacts the mortgage. Transparency and clear terms for credit, debt, and liabilities are crucial for smooth co-ownership.
Why This Matters: Co-ownership offers a practical solution to high housing costs, giving more people access to homeownership through joint investments. By understanding the financial and relational aspects, prospective co-owners can build a stable, mutually beneficial arrangement that makes property ownership more attainable.
🌐 AROUND THE INTERWEBS
Toronto’s scariest Haunted House, Martino Manor is back and its spookier than ever.
@todotoronto Looking for a good scare this Halloween season? 😱 This is Toronto’s scariest haunted attraction with both a indoor haunted house and outdo... See more
Pumpkins are a fall staple, but we bet you’ve never had Pumpkin Gnocchi. Check out this DIY Pumpkin Gnocchi recipe for this week’s dinners.
@majasrecipes Day 32/100: Pumpkin Gnocchi🔥🎃 so creamy & tasty! FULL RECIPE LINKED IN BIO! The ultimate fall comfort meal! #pasta #pumpkin #gnocchi #past... See more
🔦 NOTABLE SPOTLIGHT 🔦
Le Petit Chef: Experience in Calgary
Indulge in a culinary adventure like no-other at Bistro Novelle Restaurant, nestled in the heart of downtown Calgary at the Dorian Autograph Collection Hotel. Immerse yourself in the mesmerizing world of "Le Petit Chef" which promises to captivate your senses and ignite your imagination.
Get your Tickets for Le Petit Chef.
🔌 NOTABLE PLUG
🎙️ Get Into It: Smosh Reads Reddit Stories. Join Shayne Topp and his friends as they cover some of the most unhinged Reddit posts. Listen on Apple or Spotify.
📄 Notable Hires: Brand Specialist, Grocery @ Amazon (full-time, Toronto)
🎓 Hope This Helps: Pocket. Use Pocket to save anything that sparks your curiosity and enjoy it when you’re ready to focus.
🌍 Notable Destinations: Toronto to San Diego ($333 - $629) Dates: January 17 - 24, 2025. Click on this link to see the flight.
🧠 Today We Learned: That autumn leaves’ colour vibrancy depends on temperature variation balance.
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